Most B2B teams are still stuck on spreadsheets and held back by data silos, leading to chronic misalignment on what drives revenue. New research from business alignment firm Mperativ affirms the key reason why—a large majority of B2B execs are unable to consistently...
Climate change has risen above COVID and other concerns as the top issue for consumers when it comes to dealing with brands and businesses. New global research from dentsu international and Microsoft Advertising shows that in the next 12 months, 59 percent of...
At a time when it is essential to develop new revenue streams to meet both customer and market demand, 81 percent of global business leaders are prioritizing new-business building as a means to protect against industry disruption—and the opportunity is significant. By...
New research from the International Data Corporation (IDC) reveals a significant positive correlation between enterprise intelligence and better business outcomes. By investing in enterprise intelligence, organizations can achieve first-order benefits—improved...
With increasing emphasis on marketing’s role throughout the journey from awareness to satisfaction, customer relationship management firm Insightly recently released new insights into how businesses can keep pace with the evolving customer journey in 2022. The firm’s...
New research from digital media quality organization Integral Ad Science (IAS) uncovers critical challenges and opportunities as programmatic ad spending increases, plus how brands and agencies are approaching supply path optimization (SPO) differently. released its...
Looking back over the last two years of the COVID-19 pandemic, company experiences varied widely across the United States, with 32 percent saying they struggled quite a bit. However, new research from growth consultancy Express Employment Professionals finds that 62...
Most of us are not heading into 2022 with the same sense of relief and anticipation we felt 12 months ago. Will next year be 2021 redux? Or will we be able to apply some of the lessons learned to devise a better path forward? Marian Salzman—one of the world’s leading...
In the business world, particularly when it comes to data software, a company’s observability is defined as the ability to collect data about program execution, internal states of modules, and the effectivity of communication between components. It’s essentially a...
With the craziness of the last two years, we could all use a little simplicity right now. The pandemic has made people's lives more complex—and consumers are more willing to pay a premium for simpler experiences, according to research in the ninth edition of...
As consumers rethink their relationships with companies today, new research from Talkdesk, a CX leader for customer-focused companies, finds that loyalty is being disrupted. Although loyalty today is primarily driven by companies’ ability to resolve customer issues on...
Since the onset of the pandemic, brands have prioritized digital channels for everything from customer support to commerce. In fact, the rise of digital commerce has accelerated in almost every consumer facing industry: kiosks are the new waiters; mobile apps the new...