New research from continuous product design (CPD) firm Quantum Metric uncovers why businesses must build their culture around the needs of their customers to meet the rapid expectations of digital experiences. "In today's digital-first world, a company's web or mobile...
According to new research, a large majority of respondents (83 percent) said that they would browse or buy products in messaging conversations. A further 77 percent of consumers noted that they are more likely to make a purchase if they could browse or get answers...
Over a third of CMOs say they don't trust their marketing data, according to the latest research from marketing data analytics platform Adverity. What's more, there is a growing divide between data analysts and marketers when it comes to trusting their data. A third...
Purpose has become a critical metric in brand success, and leading brands and businesses are not only figuring out how to incorporate purpose into their overall strategy, but also to clearly communicate those intentions to their audiences. But many are having a hard...
Gen Z's disposable income in 2021 has reached an estimated $360 billion. This figure represents the income Gen Zers earn from full-time or part-time employment ($263 billion), discretionary spending money from their parents ($57 billion), and the income they generate...
Gen Z has historically been the most vocal about the health of the planet. Fully three-quarters of Gen Z consumers say that sustainability is more important to them than a brand name when making purchase decisions—and as sustainability and climate change dominate the...
“I started my career in the boiler room of a small financial services practice making over a hundred cold calls most days,” says Brian Hart, the founder of Flackable, an award-winning PR agency in Philadelphia. For a recent college grad who had just interned at a...
Today’s consumers want more engagement from the brands and businesses they shop with, and many have expressed interest in texting with those companies. And despite the “Main Street” type of relationship they may have with local businesses, consumers are making the...
To examine precisely where brands and consumers are at today in terms of their digital maturity and expectations for delivering digital experience (DX), new research from DX platform provider Optimizely reveals that despite brands’ progress and desire to deliver...
Comms giant Edelman recently announced the findings of its fifth annual Edelman Trust Barometer Special Report: Institutional Investors, which identifies pivotal issues shaping global investment criteria and outlines how companies can build trust with the investment...
The COVID-19 pandemic has created space for women to reprioritize their energy and resources, including re-evaluating what matters most when it comes to retail, according to a new exclusive national study from Meredith Corporation and The Harris Poll. "Women are using...
U.S. consumers once again have proven themselves to be highly resilient and adaptive during the Covid-19 pandemic. Their buying behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most...