What’s the best path forward for businesses in the post-COVID era? Has risk taking become even riskier in the new economy? These are then questions that today’s decision makers are facing. More than 18 months since the global outbreak of the COVID-19 pandemic, new...
In today’s volatile marketplace notable for heightened consumer distrust and poor brand communication, new research from marketing and business communications firm R.R. Donnelley & Sons Company (RRD) uncovers significant differences between marketer assumptions...
Brand communicators have had in hammered into their heads for months now—personalization is the critical differentiator between marketing success and failure with today’s consumers. And comms pros have been trying to hammer the concept into their own strategies as a...
We kept the Bulldog train rolling along in September with a solid mix of high-performing original research posts and insightful guest contributions. The central theme was rebuilding brands, businesses and strategies in a looming post-COVID world, and our posts tackled...
We have offered up plenty of research on how marketers should be evaluating the influencers they are considering, how to estimate those costs and the red flags to watch for, but this new research from influencer-focused AI analytics platform HypeAuditor provides...
We’ve all learned some valuable lessons over the last 18 months, and it’s time to start applying those learnings to getting ready for 2022 in the comms industry. What's working in the new normal for marketing and communications leaders—and what are they planning to do...
Podcasting could have more momentum right now than any other media format—and the opportunities for brand marketers is booming as well. New research from ad effectiveness improvement firm NCSolutions (NCS) affirms that podcasts are going mainstream—and consumers who...
As consumers leap from brand to brand in these times where trust is hard-earned, a new study from marketing solutions firm Vericastoffers new insights into this increasingly fickle behavior—revealing that consumers are ever-cautious and price sensitive, and are...
The overwhelming majority of consumers (80 percent) are more likely to shop with brands that show they understand their needs by sending relevant, personalized offers this holiday season, reveals new consumer research from CX software firm Redpoint Global. Conducted...
New research from video platform for businesses Vidyard reveals how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. The firm’s new State of Virtual Selling Report found that more than 70 percent...
Although the marketer/consumer gap is narrowing, there is a continued disconnect in perceptions and expectations between the two groups, as well as a misalignment across key CX dimensions. For consumers, the most important element is consistency of experience. Lack of...
In an unstable year fraught with health and financial fragility, consumers chose to recognize brands with established loyalty bona fides rather than acknowledge new brands, according to the 2021 Loyalty Leaders List, an annual report from customer loyalty and...