We kept the Bulldog train rolling along in September with a solid mix of high-performing original research posts and insightful guest contributions. The central theme was rebuilding brands, businesses and strategies in a looming post-COVID world, and our posts tackled topics like improving your brand messaging, making the right content marketing shifts and re-evaluating your strategic planning process in a still-unsteady 2021.
Media pitching was another popular topic (as always), and Sept. posts addressed challenges such as measuring up to global standards, popular promotional media efforts, and new trends in media perception and consumption. In case you missed a few of these, we’ve rounded them up here for your perusal. Happy Fall to all!
5 tips to help you improve your brand messaging in the new normal
Business communicators needed to adapt to shifting priorities—and with much of the world grappling with uncertainty, your brand needs to present relevant solutions that address people’s needs.
3 effective content marketing shifts to make in the post-pandemic world
Content marketers need to be aware of the impact that the pandemic has had on their work and how to devise an effective strategy in a world after the pandemic. Here are 3 ways to get back on track.
7 trends for an effective 2021 strategic planning process—and why leaders must act now
The COVID crisis halted most business strategy in its tracks, and many leaders are still trying to figure out when’s the best time to restart the strategic planning process. New research says that time is now—and there’s no time to waste.
Political PR tactics are transferable to corporate PR crises—Afghanistan is a good example
No matter your opinion about the Afghanistan evacuation, the crisis response to negative media coverage strategized by President Biden provides lessons that are different from the ones normally suggested by PR crises specialists.
Pitching the media: How do you measure up to global standards?
Most stories pitched and placed lately have had a COVID angle or tie-in (with exceptions, of course). But even as PR pros have been forced to adapt to business unusual, some things remain the same.
6 creative tips for a successful press launch in 2021
Press releases have been evolving each year and adapting to new technologies and tendencies. If you want to hold a successful press launch in 2021, here are some guidelines you must consider.
New study reveals huge shifts in media perception, consumption and trust—what’s working now?
Eye-opening new research reveals tectonic shifts in how Americans perceive, consume and pay for media content, showcasing new attitudes across a variety of media formats—and media execs’ ability to meet emerging challenges.
Landing media coverage: 3 promotional efforts that work
Most business owners these days understand that PR can help convert potential consumers into buying customers. However, media coverage and exposure don’t happen overnight or by chance.
Thanks to unreliability of poor metrics, today’s marketers are still struggling to measure ROI
Lack of visibility into the right metrics and an inability to calculate return on investment are hindering marketers from proving how much they increase business growth. How can comms pros improve their measurement acumen?
Looking for real influence? Forget celebrity influencers, focus on real people
Because of the fascination with paid influencers, marketers overlook a massive—and proven—opportunity to cultivate strategies that would put the power of everyday influencers to work on their behalf.
