Press launches have always been an effective way to inform the media about recent business developments. When it comes to releasing new products or services, a well-prepared press launch can make everything go much more smoothly for the company.
However, press releases have been evolving each year and adapting to new technologies and tendencies. If you want to hold a successful press launch in 2021, there are some guidelines you must consider.
On this page, you’re going to learn how to have an effective successful press launch in 2021 that can benefit your company’s goals.
Why send a press launch?
Some companies believe press releases don’t do much for promoting their most recent developments. Keep in mind that if you don’t prepare your press release correctly, you’re not likely to see results for your business.
Sending out a press release in 2021 can bring many benefits for you, including the following:
- Drive more traffic to your company’s website.
- Boost your credibility and trust.
- Improve your Google ranking position.
- Get media coverage on popular blogs and media websites.
As you can see, press releases can still be a powerful and cost-effective tool you can use to promote your business and everything you’re doing with it.
What should you include in a press launch?
You must be as engaging as possible with the content you’re including in your press release if you want it to work. If your content doesn’t hook readers, they’re not likely to share it or cover it online.
In essence, you must keep everything as clean, simple, and engaging as possible. There are dozens of different ways to write a press release, but here’s a simple structure you may follow:
- Date of Publish
- Press Contact Information
- Press Release Summary
- Intro Paragraph
- Details About the Press Release
- Relevant Information for People
- Boilerplate of Your Business
The key for press releases is to be as concise as possible. Make sure your readers can skim through all the information without any problems. If there are any complex terms you need the public to understand, make sure to explain them in an easy-to-understand way.
How can you make your press launch more attractive?
The fun part about press launches is that you get to be creative with the story you’re telling. While you can stick with a regular press launch and tell the press a general overview of what you’re going to publish, there are some ways to make everything more engaging.
1. Identify your buyer persona and write something newsworthy
Knowing your potential customers/readers is the best way to choose what you’re going to say or not in your press launch. Once you identify your buyer/target persona, you can assess their needs and how you can cover those needs through your product or service.
On the other hand, knowing the current market conditions can help you choose the most effective way to tell your story to the press. Make sure to conduct thorough market research before sending out your press release.
As for the press launch itself, you must write about something that the media may be interested in. Remember that journalists are continually looking for relevant articles that can help them boost their popularity and credibility. If you don’t write about something newsworthy, the media is unlikely to cover it.
2. Write an attractive headline
While it may not seem like it, a compelling headline can make all the difference for your press launch. In essence, find a title that hooks readers right away. Otherwise, some journalists may not bother reading the rest of the press launch.
3. Consider using the inverted pyramid content scheme
A great way to make your content easier to read is by using the inverted pyramid scheme, which goes as follows:
- “Newsworthy” Information or Important Details (What/When/Why/Who/Where)
- Secondary Details
- Additional Background Information and Company Details
4. Find the right angle to tell your story
Remember your story should be easy to follow from start to end. Overall, you must find a way to show readers how your press launch impacts the community, how your product/service is going to solve an existing problem, and more. If you can evoke emotional responses from your readers, you’re good to go.
5. Include relevant quotes from important people in the business
Including quotes from relevant executives can boost your press launch’s credibility. Additionally, it may make journalists more likely to cover your story on their websites. The quote should make context for the most important details of your press launch and explain how impactful it is.
6. Include contact details
At the end of the press launch, make sure to include all the contact information you can; this includes email address, phone number, address, and more.
Holding a compelling press launch may be challenging for some people, and that’s normal. In case you need a helping hand with your document, the Evestar Marketing Agency can help you prepare everything to make your most recent company developments known in the best way possible.