Sustainability is becoming increasingly important in consumers’ purchasing decisions, especially as consumers see themselves, along with for profit companies, as the primary catalysts for change, according to new research from strategy and pricing...
In a wildly divisive age, Americans fear that empathy is plummeting in business and society at large, and they blame news media, social media and politicians, among other factors. New research from Method Communications reveals that although nearly 25 percent of...
The automotive industry ranked #2 out of the 10 industries featured in the 2021 Brand Intimacy COVID Study a study of brands based on emotional connections during the pandemic, from marketing intimacy agency MBLM (pronounced Emblem), which uses emotional science to...
Commerce content—or copy published by independent media organizations, and also known as affiliate content, affiliate commerce, content partnerships, or mass media partnerships—allows readers to understand the goods and services promoted by an editorial team, and a...
They say seeing is believing, and new survey research from NCSolutions (NCS) and Pinterest affirms that the truism applies to brand and product purchasing. Visual discovery, even when it's in the form of advertising, drives purchase decisions, the research...
Although consumers remain aware of the negatives of marketing technology—“techlash” is still a reality—new research of both consumers and marketers from the American Marketing Association-New York (AMA-NY) reveals that growing use of new marketing media and technology...
New research from healthcare comms firm Spōk into how clinical communication is handled in U.S. healthcare organizations—as well as the trends, challenges, and predictions shaping this critical capability—indicates a milestone in understanding healthcare communication...
In today's historically tight labor market, developing and keeping talent is now top of mind for business leaders—and becoming an employee experience leader can be the differentiator. New research from customer and employee experience firm Medallia and The Josh Bersin...
Communicators are getting a big chunk of the job done with their content, but many are failing at the most critical content function. According to new research from content experience platform (CEP) Uberflip and Forrester Consulting, 74 percent of surveyed marketers...
According to new CMO Council research, frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification. The report,...
More than 9 in 10 consumers (91 percent) report they have experienced poor customer service in the last six months—and it's not getting better, with one in three consumers saying service is worse than before the pandemic, according to new research from AI-enabled...
Many Americans remain unconvinced that they need to get vaccinated against COVID-19, despite a variety of tactics and directions from which the issue is approached. Which approaches are resonating most—and which are falling flat? New research from data-driven audience...