From writing press releases to communicating with the media, the job of public relations professionals isn’t the easiest thing in the world. Having to constantly promote clients and improve their public image, organize events, prepare presentations, do different...
There are certain skills that anyone working on or in internal communications or public relations should have, and they’re the key ingredients to learning, growing, and strengthening a business that achieves success. While some of the basic skills, such as writing and...
The last year has proven to be a notable one for brands and their commercials. Even though most of the time it’s leading up to the Super Bowl that companies start their ad campaigns around the country, last year was filled with some great ads from the very start. Ford...
Social media platforms are a great place for sharing content and communicating with others, but they’re also a great place for misinformation and conspiracy theories. Unfortunately, in the last few years, many consumers have lost a lot of trust in brands, and trust...
It’s not always an easy thing for businesses to get inside the minds of their customers. Even if a company believes it has figured out all of its target audience’s wants and needs, there are going to be new trends, preferences, or technologies that emerge which change...
After attracting the attention of the target audience and generating interest in marketing and public relations messages, the final step in creating compelling copy is to elicit action. The aim of writing sales copy is to get people to act or react. Beyond this, it is...
With the new year now upon us, it’s a great time for brands to look at potential trends in digital marketing and digital PR for 2022. For companies to be able to make a good plan in the short term, they always have to be keeping an eye on their long-term plans. While...
Every company and business owner is constantly looking for new strategies to generate media coverage in the public relations industry. However, not everyone understands what it really takes to reach out to news outlets or reporters, and to have a story ready in a way...
Recently, Alec Baldwin sat down for an interview with George Stephanopoulos regarding the fatal shooting of cinematographer Halyna Hutchins on the set of his film “Rust”. According to Baldwin, he would have never pointed a firearm at another person and pulled the...
Companies that are able to succeed on social media platforms will be fast to evolve, and can focus on continuously improving their business. When a business is constantly able to improve its social strategy, it finds new and better ways to share its story, connect...
People-based adaptive marketing takes a personal approach to marketing, allowing businesses to customize messaging and deliver campaigns at optimal times. People-based adaptive marketers sponsor hackathons these days. Hackathons are events that bring together internal...
In every single industry, companies are constantly positioning themselves as business leaders through putting out multiple different pieces of content as part of their public relations strategies. Thought leadership is an effective PR approach where experienced...