People are more connected than ever before thanks to the internet, yet there are still some business-to-business (B2B) companies that haven’t been able to find a balance between their offline and online marketing efforts. Fortunately, there are plenty of ways that...
Omnichannel marketing is a multichannel and/or public relations strategy that gives customers a unified brand experience across all customer touchpoints. To remain relevant today, marketers have to acquire and retain customers in a challenging environment. Omnichannel...
The practice of neuromarketing, which began in about 2006, has been employed by many brands. By using EEG and functional magnetic resonance imaging, it is a research technique that aims to find out what people are really thinking and feeling when they watch ads. This...
These days, public relations and social media tend to go hand in hand because the role of PR is to generate positive press for a company, and social media is the place where people will see that positive press coverage. Most companies understand that the role of PR...
Most business owners these days understand that public relations can help convert potential consumers into buying customers. In fact, according to research, public relations can generate conversion rates between 10 to 15 times more than advertising efforts. These days...
Without a well-known reputation as well as publicity, plenty of companies tend to have a difficult time growing in their industries. However, having a steady stream of efficient promotional strategies, including marketing and public relations, can help businesses...
One of the biggest factors that end up determining whether a company can successfully navigate a crisis is the crisis management team and the members’ preparedness. Companies looking to create their own strong crisis PR management team should choose people that will...
Recently, Twitter started rolling out a new font to both its app and desktop version, which meant that users would see a different appearance on the platform during their daily scrolling. Back in January, the social media platform announced a broad rebranding campaign...
When users of the Reddit app recently opened the platform, they could notice a new button next to their search bar. This button is a brand new feature that the company introduced for its users, which allows them to see a video feed that pools various content from...
In recent years, the esports industry has seen exponential growth both in terms of popularity, as well as profits with different brands finding plenty of opportunities to reach a wide target audience. Just last year, the esports industry audience reached nearly...
Search Engine Optimization is an important aspect of a brand’s content marketing. For a brand’s SEO to be effective, comms pros need to have a keen understanding of their target audience and design a relevant content strategy. This is where SEO and content marketing...
The algorithm-driven, video-based app TikTok—where users can create, edit, and share their own videos—has skyrocketed in popularity over the last year, largely due to the pandemic. Users can follow other people to get a curated feed with content they’ll enjoy, or they...