Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. Some businesses have done remarkably well in growing customer awareness and translating that to leads. At...
It is important to continue to listen to customers even if a business thinks it has them figured out. There is always a lot to be learned from major marketing and digital PR campaigns. Although most of the marketing campaigns that are cited below are by brands that...
Recently, the car corporations Audi, Volkswagen, BMW, Porsche, and Mercedes-Benz, along with the parent company Daimler, were fined $1 billion by the European Union because they had spent years colluding on ways to slow down the deployment of technology that would...
Any content that’s created by the target audience of a company instead of the company itself is called user-generated content. Companies often use and share user-generated content on their own social media accounts, websites, digital PR or other marketing platforms....
While timely action can prevent the worst consequences of a PR crisis, there are certain actions that an organization can take that will make the crisis worse. The worst things that an organization can do that will make a PR crisis worse are: Lying Since the point of...
Once customer behavior is analyzed successfully, businesses can engage people more effectively. Studying consumer buying behavior leads to a greater understanding of the expectations of customers. By assessing what leads a consumer to decide on a product, a business...
With the advance of social media platforms, multi-channel markets, the Internet of things, and omnichannel campaigns, many businesses are trying their best to navigate this field in terms of marketing and public relations. The first step in maximizing the return on...
YouTube is an incredibly powerful network. Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. YouTube is a took which marketers should focus on. Some marketing...
Both social media and search engines are ways that companies are able to promote content to a target audience, and both are considered to be inbound channels. However, both of these approaches are different from one another, and in fact, can be seen as opposites....
After a long settlement procedure, the Volkswagen Group is now set to receive about $14 million from its former chairman Martin Winterkorn. Back in March, the supervisory board for the corporation reviewed all of the findings regarding the “dieselgate” scandal from...
The last fifteen months have been difficult around the globe due to the pandemic. When the World Health Organization first announced that the virus has spread to multiple countries, many of them announced the closing down of locations where people tend to gather in...
The consequences for mismanaging communications during an unfortunate situation can cost companies millions, employees their careers, and even ostracization from social media. Sometimes referred to as “Cancel Culture”, the fact of the matter is that thanks to social...