At any single point in time, a digital marketing manager is spinning a number of plates in front of a large, and ever-changing audience. This means that today’s digital marketing manager must be completely across the nuances of evolving online paradigms, and the ways...
It’s important to tailor the message of a brand’s content to the audience it is reaching on each platform it owns. Executing a successful multi-channel marketing plan is a hefty task, and it requires much organization and monitoring of consumer behavior. Another...
Did you hear about the 26-pound cat that recently became such an overnight viral sensation that the website of the animal shelter where the cat was available for adoption crashed numerous times? The local fire department even offered to adopt him as its first feline...
It’s undeniable: we live in a time in which instant gratification and speed are highly valued. Patience wears thin quickly, much to the chagrin of those who still practice it. Customer service is a vital part of any business’ success, and it’s no longer safe to rely...
In this day and age, many organizations are feeling the pressure to pick a side on a number of politically-charged issues. However, PR pros should caution their clients to take a step back and consider the consequences. Every day, it seems that someone is reiterating...
Think about some of the things you will fondly remember forever. Chances are there were stories connected with them that touched your heart. Astute nonprofits recognized the power of storytelling way before corporations and have been leveraging that to secure large...
The face of the marketing and public relations industries is one that’s always evolving. A new concept here, an emerging platform there. But what pervades throughout both industries is the notion that space is growing continuously more crowded and customer attention...
If you’re a business owner using podcasts and videos in your content marketing strategy, you should be using Instagram to promote your show. When it comes to a return on investment and online engagement, Instagram is one of the best social media platforms available...
Everyone is talking about risk management and how the lack of being prepared can adversely negate the best marketing efforts if the right plans are not in place—but besides the plan, the right people are also important. When considering situations that could shut a...
Generally speaking, there are two types of marketing commonly executed in a business marketing strategy. This is entirely dependent on the market the business serves—and sometimes these markets overlap, prompting a need for slightly modified marketing approaches....
Instagram remains one of the best places to market your brand online, gain a loyal following, and build an invaluable community that supports your business. Engagement slumps, however, are inevitable. Here are some essential steps to taking your Instagram engagement...
Public relations is supposed to be a means of managing the spread of information between an organization or an individual and the public. The goal is, more or less, to make the client look good in the public’s eyes. Sometimes, this doesn’t go according to plan. Here...