Public relations is supposed to be a means of managing the spread of information between an organization or an individual and the public. The goal is, more or less, to make the client look good in the public’s eyes. Sometimes, this doesn’t go according to plan. Here...
The marketing campaign got to Jane. She clicked on a social media ad for a stylish new dress that looked like it would fit her perfectly. She added the dress to her shopping cart and clicked through to check out the final damage with tax and shipping. Although Jane...
A most frequent challenge launched at Twitter’s upper management is that those in the boardroom fundamentally misunderstand the platform, what the platform does best, and the myriad ways it fails its users on a daily basis. This can best be expressed in the approach...
Back in our college days, many of us went through the rush process of joining a sorority or a fraternity. Most of these panhellenic organizations on campuses across the country involve the payment of dues each semester. Because of this concept, some who do not favor...
Social media was created to connect people. In a world that’s quickly growing more distant and isolated, people crave connection to others—even if it’s behind a computer screen. Because of this, and because social media is so convenient, brands have capitalized on the...
Recently, Burger King launched a bold new marketing campaign. Using geo-targeting on nearby users’ devices, the fast food chain encouraged users to stop by and check in at a nearby McDonald’s in order to qualify for a free sandwich from...Burger King. This campaign...
It was 2008. The wireless phone industry was rapidly taking off, and the first generation iPhone had launched not long before. In this age, it was still difficult for sales representatives to convince customers to add mobile internet to their monthly wireless plans....
Niche marketing presents a unique challenge. A smaller audience, more intense competition—and more creativity required to stand out. Often, audiences in smaller niches are averse to changing or spending their hard earned money. So what are some of the best ways to...
Corporate social responsibility (CSR) was born in the 1990s, came of age in the 2000s, and is today a shiny, handy tool in every marketer’s public relations toolbox. There has clearly been an explosion in CSR in recent years—but user beware: its misuse may be your...
Email marketing is an often underutilized element of digital marketing that more businesses can benefit from. In the ever-changing environment of digital marketing, it’s vital to pay attention to consumer consumption trends and what makes the most sense for a...
A common strategy for growing your Instagram account is by misrepresenting your reach and influence—the purchasing of followers and likes from black market sites is rife. While building a following is certainly about the numbers, fake followers are typically bots that...
After the Parkland High School shooting, Dick’s Sporting Goods made headlines by announcing the retailer would no longer stock and sell certain semiautomatic rifle models. The decision created both positive and negative PR for the brand. Some lauded the call and...