Ask any CEO, president or executive what one of their greatest fears is, and you are guaranteed to hear public crisis. It’s that proverbial Sword of Damocles that seems to looms large over all companies. No matter how prominent or successful a company becomes, public...
When a PR crisis hits, that is not the time to start building a response team. You need to have some of those key people in place when the crisis hits, so you can respond quickly and effectively before the situation escalates. To help you with that process, let’s take...
As a manager, what do you say to get the most out of your team? Should you take a hard-case, my way or the highway approach, or should you choose a more interactive, collaborative route? The truth is, the management style that will work best for you may shift based on...
It’s not all Gucci. After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image. The luxury brand has apologized, removed the sweater from store shelves and from its...
Netflix and Hulu recently released documentary bringing to light the events and people surrounding the disastrous Fyre Festival in 2017. With an inside and detailed look at what transpired before, during and after the event, the documentaries have inspired people to...
It’s rare that you will have a lot of warning when a PR crisis is about to land on you. When it happens, the temptation to “move fast,” to react quickly and without a long-term plan, will be very strong. People will be saying things and sharing things that are...
In today’s communication environment, with its round-the-clock social media and perpetual news cycle, investing in public relations and narrative marketing is a fundamental aspect of brand success. Recent studies have indicated that more businesses are investing more...
As a constantly evolving field, public relations continues to be a dynamic and interesting field to work in. Keeping up with the evolving PR landscape while also providing value to clients can be a time consuming and overwhelming endeavor at times. Sometimes it feels...
As its name suggests, the Dollar General brand is known for low prices, mainly on home goods and groceries. As is often the case, so-called “junk” foods—snack items that are higher in fat, sugar, and calories, as well as prepackaged items with extra salt and...
Monopoly is such a well-known board game that when someone says “monopoly,” you’re probably more likely to think of the game rather than the concept. Hasbro, the company behind the game, recently come out with “Millennial Monopoly,” and it’s gotten a lot of...
There are a lot of skills public relations pros can learn from journalists. One key takeaway is incorporating human interest in your story. That personal touch can go a long way. Reporters don’t have it easy—they need to get their story approved by their editor before...
Two companies, two crises, two different responses. Google and NBC both found themselves under attack as a result of the inappropriate behavior of their employees. Both situations got heavy news coverage and backlash on social media—but one was clearly handled more...