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Stephanie Coulter

Stephanie Coulter
Stephanie Coulter is Manager, Research and Analytics at Agility PR Solutions, overseeing the execution and delivery of media measurement and analysis reporting.
Tracking Back to School—spend boost spurs media coverage spike

Tracking Back to School—spend boost spurs media coverage spike

Recent consumer research suggests that while families are expecting to spend a bit more on back to school shopping this year, the big shift in their habits is in the timing. The 2019 Brand Keys Back-to-School (B2S) study finds that families are shopping earlier, urged...