The production and dissemination of compelling content has grown in significance throughout the growth of the internet. What began as a fun way for people to share information and opinions morphed into a key marketing and branding tool for the business world—and...
Every PR professional has unique strengths and preferences, and the endless quest for positive coverage is pursued using a wide variety of tools and techniques. I mention these things because they speak to two common mistakes. Firstly, some PR pros make the mistake of...