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Susan English

Susan English
Susan English is SVP, Director of Strategic Communications, at Gatesman.
Gen Z Reframed: Putting common marketing misconceptions in context

Gen Z Reframed: Putting common marketing misconceptions in context

How a Focus Group of Gen Zers Exposed the Perils of Surface-level Assumptions About Their Generation Gen Z is so surprisingly wise for its years that older generations—and marketers—may be missing it.  As I observed the 13 Gen Zers we recruited for a recent focus...