Something fundamental has shifted in how the world finds information, and if your PR strategy hasn't noticed yet, you're not just losing rankings. You're becoming invisible to the engines that now shape your industry's reputation. ChatGPT, Gemini, Perplexity, and...

Tanny Nguyen is a marketing professional with multiple years of experience overseeing the Bulldog PR Awards program. With a background in lifecycle marketing and campaign operations, she brings a practitioner’s perspective on modern campaign strategy, performance‑driven storytelling, and how data and execution shape credibility across marketing and communications. Connect with her on LinkedIn.
How a Bulldog Award win fits into AI-era credibility
If earned media is the currency of AI credibility, a Bulldog Award win is one of its highest-denomination notes—and here's why. AI systems look for consensus. They favor sources that multiple trusted parties have independently verified. An industry award is arguably...


