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Téa Liarokapi

Téa Liarokapi
Téa Liarokapi is a Senior Content Writer for Moosend, an email marketing and marketing automation platform, and an obsessive writer in general. In her free time, she tries to find new ways to stuff more books in her bookcase and content ideas - and cats - to play with.
4 email copywriting tips your recipients will love

4 email copywriting tips your recipients will love

Email copywriting is one of the main elements of email marketing. It can also be pretty confusing for marketers since convincing prospects and inspiring them to follow the action you want can seem next to impossible. But nailing email copywriting can have the...

The 2021 email marketing strategy you didn’t know you needed

The 2021 email marketing strategy you didn’t know you needed

Email marketing is known to be one of the most affordable yet most lucrative marketing methodologies. Whether brands practice it or not, nobody can deny that it can create all of the conditions that will keep their name on top of their audience's mind. Here's why:...

Content marketing’s post-COVID shift: What communicators need to know

Content marketing’s post-COVID shift: What communicators need to know

The COVID-19 pandemic has radically changed the lives of everyone and has re-shaped the marketing landscape, among other things, making marketers find new strategies—not just for the challenges during the pandemic but also the post-COVID challenges a brand will face....