For agencies, 2026 won’t be defined by who adopts AI first—but by who redesigns their model around what clients actually need next. As data signals fracture and automation reshapes every layer of marketing, agencies will be forced to move beyond execution and into...

Tessa Burg, CTO at full-service digital marketing agency Mod Op believes, AI alone won’t be a differentiator for brands in 2026. Instead, the brands that win will be those who rethink data as the foundation of modern experience design — understanding not just what customers do, but why they do it. They’ll pair these insights with elevated human creativity and team structures built around delivering continuous customer value.
Creating an AI Council stressing responsible use is how agencies win with AI—here’s how one firm put theirs together, and what to include
AI is sweeping across industries far and wide. The impact on digital marketing and technology has been profound, enabling a level of automation and efficiency that was once unheard of. But AI in digital marketing isn’t just about doing things faster; it’s about...


