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Tessa Burg

Tessa Burg
Tessa Burg, CTO at full-service digital marketing agency Mod Op believes, AI alone won’t be a differentiator for brands in 2026. Instead, the brands that win will be those who rethink data as the foundation of modern experience design — understanding not just what customers do, but why they do it. They’ll pair these insights with elevated human creativity and team structures built around delivering continuous customer value.
2026 PR forecast: Zero-party data, hybrid talent & customer-obsessed AI

2026 PR forecast: Zero-party data, hybrid talent & customer-obsessed AI

Jan 7, 2026

For agencies, 2026 won’t be defined by who adopts AI first—but by who redesigns their model around what clients actually need next. As data signals fracture and automation reshapes every layer of marketing, agencies will be forced to move beyond execution and into...