You just lined up an interview with that big podcast, one that is sure to help your PR program. You’ve done all the right things. You nailed down the time and logistics for the interview. You checked out the podcast in advance, and you gave your spokesperson their key...

Tim O’Brien, founder of O’Brien Communications (OBrienCommunications.com), is the author of The Essential Crisis Communications Plan: A Crisis Management Process that Fits Your Culture. He has provided crisis communications and issues management support to clients from Fortune 100 firms and national nonprofits, to emerging start-ups. Tim has handled hundreds of crises, large and small over decades, working with some of the most iconic brands in the world along the way.
Learn from this crisis or it will repeat: A thorough post-mortem after a crisis may prevent the next one
The following article is excerpted from the newly published book entitled, The Essential Crisis Communications Plan: A Crisis Management Process that Fits Your Culture: In some crisis situations, you may have had the luxury in advance to either obtain opinion or...