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Valerie Christopherson

Valerie Christopherson
Valerie Christopherson is founder and CEO of Global Results Communications, an award-winning public relations firm trusted by both entrepreneurs on the cusp of new discoveries and multi-billion-dollar enterprises breaking new ground.
The Future is Now: When a tired cliché becomes a PR call to action

The Future is Now: When a tired cliché becomes a PR call to action

As I start to take a look at what the landscape of what the communications industry might look like going forward in 2021, I’m reminded of—now bear with me here because this is going to get a little weird—a Snickers ad from the early days of 2020 pandemic marketing....

2020 vision—6 PR trends and predictions for the new year

2020 vision—6 PR trends and predictions for the new year

As we reflect back on the last 20 years, we’ve seen the role of the PR person become a more critical function within a company than ever before. 2020 marks a new decade for PR pros, with digital, video and content at the heart of what’s in store. The mainstream use of...