As I start to take a look at what the landscape of what the communications industry might look like going forward in 2021, I’m reminded of—now bear with me here because this is going to get a little weird—a Snickers ad from the early days of 2020 pandemic marketing....
Valerie Christopherson is founder and CEO of Global Results Communications, an award-winning public relations firm trusted by both entrepreneurs on the cusp of new discoveries and multi-billion-dollar enterprises breaking new ground.
Commemorating Women’s History Month—and our role as PR pros in a time of unprecedented challenges
On March 8, 2020, Google’s International Women’s Day doodle featured an animated video that celebrated women throughout the world spanning multiple generations, cultures and professions. With this year’s theme #EachforEqual, we are invited to help forge a gender equal...
2020 vision—6 PR trends and predictions for the new year
As we reflect back on the last 20 years, we’ve seen the role of the PR person become a more critical function within a company than ever before. 2020 marks a new decade for PR pros, with digital, video and content at the heart of what’s in store. The mainstream use of...