Public relations is much different today than it was a decade ago. Some of the main reasons for its rapid change is technology development and media consumption habits. Continuous learning and adapting for PR professionals have become essential if they don’t want to...
Keeping press releases, tweets, blog posts, and internal updates aligned is harder than it looks. Teams are spread out, platforms keep multiplying, and audiences expect quick, polished responses. When messaging drifts, trust weakens. And in PR, trust is everything....
People's attention is nowadays quite fragmented. Audiences rarely have the patience to watch boring videos that are an hour long. Sometimes, even five minutes can be boring. This is why brands are rethinking how they’re going to reach new people. Nomadic public...
Remote work has brought us many different benefits. They can be seen in our personal lives as remote workers, but employers can experience them as well. However, there are also some problems that can occur that aren’t present in the on-site environment. When it comes...
Marketing and brand awareness constantly receive new methods and techniques. While many strategies still work even if they are a few decades old, it’s very important to embrace new ones as well. One of the most interesting marketing methods is through the use of...
