Walter Bodell

Walter Bodell
5 PR tips for the start of the year

5 PR tips for the start of the year

The start of the year can often be slower for businesses, and this may discourage you from wanting to put much effort into your PR strategy. However, it is important not to let your efforts slow even though business may be down slightly. If you are struggling with the...

6 effective PR strategies for multi-level marketing companies

6 effective PR strategies for multi-level marketing companies

For multi-level marketing companies, managing public relations can be a major key to success. It is important that both customers and distributors feel confident and secure with the direction the company is headed, as well as with the product itself. Just like with...

What businesses need to know about hiring a PR firm

What businesses need to know about hiring a PR firm

Starting your own business entails many things. Being the head of a company means that you’re responsible for overseeing everything, and you can’t be everywhere at once. This can be stressful, but there are many ways that you can make things easier on yourself, and...

3 tips for keeping up with trends and growing your business

3 tips for keeping up with trends and growing your business

Technology moves quickly in the business world, and customers expect businesses to keep up. From the increased prominence of social media to changes in the ways companies communicate with their customers, there are numerous trends to stay on top of that could have an...

6 tips for improving work-from-home security

6 tips for improving work-from-home security

Many businesses are increasingly exploring the option of working from home. Some are even considering switching to entirely remote models. However, one of the biggest questions about remote work is how to ensure optimal security, especially for data. The following...

3 ways to show your customers the proper respect

3 ways to show your customers the proper respect

Any business owner knows the importance that treating your customers with respect has on the entire company. It is very important that as a business owner, you are making sure that you’re treating your customers like they deserve to be treated. Customers are what keep...

4 essential tips for dealing with customer complaints

4 essential tips for dealing with customer complaints

You do your best to provide your customers with high-quality products, services, and care. Even with extreme attention to detail and taking the necessary steps to ensure optimal customer experience, there are always going to be customers who aren’t satisfied. A...

5 workable tips for implementing effective employee engagement

5 workable tips for implementing effective employee engagement

Many workplaces can be places wrought with difficult challenges, leaving employees feeling unsatisfied and unhappy. When problems arise, team members on the ground can be impacted most severely and even be the first to notice. However, employees are often uniquely...

5 marketing analytics tools every business needs to thrive

5 marketing analytics tools every business needs to thrive

There are a lot of unknown factors and questions for new business owners and entrepreneurs—especially when it comes to finding ways to get an edge on the competition. Let's take a moment to discuss a few things that small businesses tend to overlook that could prevent...

6 tips for creating a strong customer service department

6 tips for creating a strong customer service department

One of the most important departments in your business is the customer service department. Customers will not continue to do business with you if they don't have good interactions with friendly, helpful people when they need help. If you think your customer service...

How a strong online presence can be your brand’s best PR

How a strong online presence can be your brand’s best PR

Focusing your attention on assets like your website and social media accounts can help you engage with a broad audience. Unfortunately, it is not as simple as creating a website and calling it a day. You must also think about aspects of design like UX, or the user...

Industry focus: 6 buzz-building PR tips for contractors

Industry focus: 6 buzz-building PR tips for contractors

Public relations remains one of the most successful ways of putting your business and products in front of potential customers. Businesses utilize several platforms and techniques to promote their brand and create leads. These platforms have evolved from newspaper...