Walter Bodell

Walter Bodell
6 tips for creating a strong customer service department

6 tips for creating a strong customer service department

One of the most important departments in your business is the customer service department. Customers will not continue to do business with you if they don't have good interactions with friendly, helpful people when they need help. If you think your customer service...

How a strong online presence can be your brand’s best PR

How a strong online presence can be your brand’s best PR

Focusing your attention on assets like your website and social media accounts can help you engage with a broad audience. Unfortunately, it is not as simple as creating a website and calling it a day. You must also think about aspects of design like UX, or the user...

Industry focus: 6 buzz-building PR tips for contractors

Industry focus: 6 buzz-building PR tips for contractors

Public relations remains one of the most successful ways of putting your business and products in front of potential customers. Businesses utilize several platforms and techniques to promote their brand and create leads. These platforms have evolved from newspaper...

3 productive PR strategies for recruiting new employees

3 productive PR strategies for recruiting new employees

Companies that have great PR are likely to have more job applicants from more qualified candidates. Think about Apple, Amazon, Deloitte, the CIA, Salesforce, Adidas, and myriad other large companies who employ thousands of workers. They have hundreds to thousands of...