5 marketing analytics tools every business needs to thrive

by | Feb 27, 2020 | Analysis, Public Relations

There are a lot of unknown factors and questions for new business owners and entrepreneurs—especially when it comes to finding ways to get an edge on the competition. Let’s take a moment to discuss a few things that small businesses tend to overlook that could prevent them from gaining success.

1. Email marketing automation

If you’re interested in reaching out to your customers in the most efficient way, then there’s no better option than email marketing. In fact, according to statistics, 93 percent of B2B marketers use email in order to distribute their content. It ensures that you’re able to get in touch with whoever you want, at whatever time you want. However, many small businesses completely overlook the importance of automation.

You may not always have the time or the resources to keep track of every single customer’s birthday or which of your 500+ customers is a pet owner. The benefit of using an email marketing tool is that it handles all of this information for you. It gives you the ability to create emails that are personalized, relevant, and timely.

2. Competition monitor

Many small business owners struggle to understand what type of content will resonate best with their audience. Sometimes the answer can be found by examining your competition. And this can be done with the use of an analytics tool that monitors your competitors.

The best tools give you a list of content that’s performing best for your competition. By running searches for yours and your competitors’ primary keywords, you can get a better idea of what type of content your target audience is most likely to share as well as what works for SEO. This way, you can create a content calendar that’s more effective.

3. Social media monitor

Research suggests that more than 40 percent of the world’s population are active on social media. That means that if you’re starting a small business, it’s important that you put a lot of your resources into social media platforms such as Facebook, Twitter, and Instagram. This is especially true if you’re promoting a local business.

However, there are many small businesses that tend to underestimate the power of social media. They don’t realize that in order for their campaign to be successful, they need to schedule their posts and track their interaction and engagement. Luckily, there are social media monitoring tools that can help with these activities.

4. Traffic monitor

One of the best ways to get more business is to focus on your organic traffic with a traffic monitor. Sure, the number of visitors that have on your website is important, however, it’s also essential that you take the time to learn as much more about your target audience and visitors as possible. And a traffic analytics tool can be an excellent resource.

The best analytics tools will answer the most vital questions. They’ll give you an idea of which keywords are generating the most traffic. They’ll let you know in what parts of the world your audience lives. You’ll find out which pages are getting the most engagement. You’ll also learn how much time people are spending on your website.

5. Backlink tracker

According to research, more than 60 percent of pages don’t have backlinks. Small businesses can sometimes forget the importance of referring pages as this is a big part of what Google relies on when ranking your page in the search results. Not only should you work to secure backlinks, but you should also use a tracker to find out where these backlinks are coming from, how many pages are pointing to your site, and where your competition is getting their backlinks.

Admittedly, operating a small business can be a ton of work. The key is to automate as much of the process as you possibly can. Luckily, there are tools available that will make your marketing easier and ensure that you gain the success that you’re searching for. If you’re equipped with the proper tools, you can get a huge edge on your competition.

Walter Bodell