AI-powered PR is assisting businesses in tracking brand mentions, predicting media trends and creating engaging content. Whether you are writing a press release or finding the best journalists to pitch a story, AI is making PR smarter, faster and more effective. In...
4 reasons why B2B wholesale brands are investing in PR more than ever in 2025
The B2B wholesale market is evolving fast. Many wholesale brands rely only on word-of-mouth or direct sales. But just selling products is not enough to win the market in 2025. Today your brand reputation and visibility matters a lot, even more than your product....
The role of public relations in transforming B2B e-commerce—and 3 phases to making it work
B2B buyers now spend only 17% of their purchase journey talking to suppliers. That's right—the days of lengthy in-person meetings and handshake deals are giving way to something entirely different. The digital revolution isn't just changing how we shop for shoes or...
11 must-have WordPress plugins for business websites in 2025
WordPress powers over 40% of all websites, making it the most popular website-building platform in the world. However, to fully unlock its potential, businesses need the right set of plugins. The right WordPress plugins can enhance website functionality, boost...