As dynamic as AI’s impact on business has been, the wunderkind tech can only perform as well as the available data will allow—and this is the pain point companies are facing at this stage of the AI game. New research from customer engagement platform Twilio reveals...
AI-powered cyberattacks are more sophisticated than ever—and leaders are unprepared for the new wave of threat vectors
Cyberattacks have posed a red-alarm level of crisis threat for some time now, but the rise of AI has not only expanded business possibilities, it has given e-predators a similarly unlimited capacity to instigate attacks—and companies have never been more vulnerable,...
Ethics and compliance: In an age of AI, remote work, and new regulations, ethics programs turn focus to risk mitigation and analysis
In the rapidly changing workplace environment, companies are choosing to prioritize managing and avoiding risk in their ethics and compliance (E&C) decisions, reveals a news study from E&C solutions firm LRN Corporation. The research found that risk mitigation...
How AI enhances video accessibility: Businesses are leveraging AI to make video content more inclusive, engaging, and far-reaching
Like everything else in its path, AI is reshaping how companies are making marketing videos more inclusive and accessible. New research from business video marketing platform Wistia reveals that the use of AI to enhance video accessibility dramatically increased in...
AI investment remains top priority—even though companies are losing millions yearly on underperforming AI models due to poor data and skills
AI arrived with a bang to redefine business operations, but even though the tech is ready to go next-level, many companies are hamstrung by a lack of the high-quality data necessary to move at the speed of AI, as well as a shortage of AI skills among the workforce....
AI mastery for entrepreneurs: Strategies to maximize business potential
A recent survey by The Small Business and Entrepreneurship Council (SBEC) found that 48 percent of small businesses incorporated AI tools in the last year. Notably, 93 percent of owners acknowledge the cost-effective benefits, resulting in hundreds of billions of...
The Path to AI Maturity in 2024: Major shift expected this year as businesses move away from experimentation on the road to production
After more than a year of moving through an initial Awareness level and into the Operational trial-and-error testing and experimentation level, we will soon see brands and businesses elevate their use of AI—particularly generative AI—to the Operational level, which is...
The AI threat landscape: As adoption accelerates despite security shortfalls, 77 percent of companies identified breaches to their AI in the past year
Along with powerful technology like AI comes powerful threats—especially with the haphazard manner that many companies rushed to deployment without guidelines or even real knowledge of the risks they were taking. New research from AI models and assets security...
C-suite perspectives: As leaders embark on preparing their workforces for using AI, ethical guidelines and policies guide their decisions
The AI trend of 2023 was reckless productivity—businesses were so eager to boost output that many rushed to deployment with little knowledge of how they would put the tech to work for them. Despite cries for responsible use, many were willing to take some big risks in...
Are marketers prepared for the AI revolution? Virtually all comms pros globally are using it to a degree, but full impact is still just a vision
Like nearly all business people, marketers and PR pros are testing the waters of generative AI extensively, and many are bearing the fruits of its productivity promise, but those looking ahead to the full potential the tech offers know that the automation AI has...
Enhancing KPIs with AI: Most leaders say they need to improve KPIs, but few leverage AI—although 9 in 10 users report improvements
Since key performance indicators are analytical by design, and intended to offer specific high-level insights, they seem like a slam dunk for the capabilities of AI. But an amazingly small proportion of more than 3,000 leaders surveyed are using AI for this purpose,...
AI is poised to transform DEI by making diversity strategies accessible for all businesses
Your Chief Neurodiversity Officer is waiting to be programmed. New research from people management platform BrightHR.com suggests AI models can be trained to enable neurodiversity initiatives in the workplace by providing the tools to offer personalized and scalable...