It is an exciting day at MediaMiser – we’re proud to announce we have been acquired by Innodata! Together we’re planning to accomplish great things in the world of media monitoring and analysis. Where to start? First off, if you’re reading this: thank you. Whether...
I've written previously about the importance of identifying "geographic scope" when targeting journalists. Most journalists write for either a national or local audience, but how do you define "local"? I work from a home office in El Cerrito, Calif. (pop. 23,549), one...
By Matt Baron, Founder, Inside Edge: Public Relations & Media Services "Coming soon!" Of all the utterances in the online marketing world, few breed more false hope or ring more hollow than that all-too-common sight on websites. The "coming soon" claim—yes,...
It's a practice that many journalists welcome as a way to get a head start on breaking news. Others view it warily, either as a logistical headache or as a hurdle to their newsgathering efforts. Mention it to bloggers who are not experienced journalists, and you're...
The Conservative government held its Speech from the Throne yesterday to open a new session of Parliament. As expected, the media covered the event heavily, picking apart the Governor General's words. We collected over 13,000 online news articles between yesterday and...
Walter White and his drug lord alter-ego, Heisenberg, cooked up the final episode of Breaking Bad this week. But, according to Twitter, did the trending tragic hero keep on breaking bad? Or did he at least partially redeem himself in the eyes of viewers?
In anticipation of Twitter’s upcoming Initial Public Offering, we thought we’d run down the first tweets of some of the notables and influencers who regularly post on the social network.
When Magnolia Pictures released “Blackfish”, an anti-SeaWorld documentary meant to draw attention to the issue of animals in captivity, it stirred up a ton of attention for both the film’s creator and the well-known theme park. WARNING: As this is an intense issue...
AMC's Breaking Bad is one of the most popular and critically-acclaimed shows on cable television. The first episode of the final season kicked of on Sunday, August 11 and viewers took to Twitter to express their love. We tracked the hashtag #breakingbad to see what...
When NYC’s Dominique Ansel Bakery announced its newest sugary creation, the Cronut, people went wild for it. But how did Cronut buzz compare to the launch of a similar product by Dunkin’ Donuts, the Donut Sandwich?
As the social web has grown and matured, newer networks have emerged to challenge the mainstays for users’ time and attention. For those in marketing and PR, this means continuously revising their social media strategy and reassessing where they spend their effort and...
A few days after Jim arrived at MediaMiser and dove into his new role as director of content and strategic alliances, we sat down with him for a brief Q&A session. His answers to our seven questions provide some insights on his past, his interests, and what really...