The Challenge Tracking nuanced industry coverage and aligning segmented teams under one strategic view The client’s strategic communications team aimed to increase brand awareness within the North American marketplace by comparing the company’s reputation and presence...
THE ISSUE Capturing the attention of the media is rarely an easy task. But trying to pique their interest when your cause doesn’t directly affect anyone in their audience? That’s a whole other story. One the Leprosy Mission of England and Wales is quite familiar with....