THE ISSUE Measuring the impact of PR isn’t the most straightforward task, which can make convincing clients of its value a challenge. “PR doesn’t always fall into an essential cost,” says Vivian Kelly, Founder and CEO of Interprose. “We have to take that thing that is...
THE ISSUE Having provided earned media measurement services to their clients for years, NewmanPR knows the value of a dependable media monitoring and reporting platform. So, when their current PR software vendor was acquired and the customer service rapidly declined,...
THE CHALLENGE Sarah Thomas, Head of PR at Unify, is no stranger to media databases. However, finding one that meets the agency’s needs has been an ongoing struggle, forcing Sarah and the team at Unify to switch services frequently. “We’ve found with a lot of other...