THE CHALLENGE Due to the fiercely competitive nature of the aviation industry, the airline needed a comprehensive media intelligence solution that would enable them to aggregate their coverage from across content sources (both traditional and social), monitor industry...
THE ISSUE As an indicator of media coverage, advertising value equivalencies (AVEs) have their flaws. And Travel Alberta knows this. With the ratification of the Barcelona Principles in 2010 — a set of seven voluntary guidelines established by the public relations...
The Challenge Adapting to the evolving travel landscape Catering to millions of passengers requires being equipped with the latest travel developments to provide a pleasant and seamless travel experience. The modern customer journey encompasses various touchpoints,...