What engineering can teach PR: Using system design to tell smarter brand stories
Public relations professionals are storytellers by trade. We shape perception, manage reputation, and translate strategy into narrative. But as brands become more dependent on digital platforms, AI integrations, and real-time communication, the language of PR is...
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Crisis Comms & Media Monitoring
7 ways Generative AI is revolutionizing brand crisis management in PR
Imagine your brand just became embroiled in a massive crisis. One tweet, one interview, one product fail—and poof, everything’s on fire. The phones are ringing, emails are pouring in, and the pressure is on. Back in the day, you’d have a team of PR folks racing into...
Crisis management in the age of cancel culture—4 new rules of accountability
In today’s hyper-connected world, where a single tweet can spark a global firestorm, crisis management has become more complex than ever. The rise of cancel culture—a phenomenon where individuals or organizations are publicly called out and boycotted for perceived...
6 ways to protect your law firm from a PR crisis
Time and again, we all have seen consumers highlighting the negative side of a client or company. While this can happen with any brand, such thoughts or reviews affect law firms most severely. If a lawyer is representing a controversial client, the company may...
PR Tech & AI
11 must-have WordPress plugins for business websites in 2025
WordPress powers over 40% of all websites, making it the most popular website-building platform in the world. However, to fully unlock its potential, businesses need the right set of plugins. The right WordPress plugins can enhance website functionality, boost...
How AI-powered tools will transform the future of workplace communication
Imagine it’s Monday morning, receiving an inbox full of unread messages, notifications blinking actively like a Christmas tree, and deadlines approaching. Does it sound all too familiar? For most of the current digital employees, workplace communication itself is a...
7 ways Generative AI is revolutionizing brand crisis management in PR
Imagine your brand just became embroiled in a massive crisis. One tweet, one interview, one product fail—and poof, everything’s on fire. The phones are ringing, emails are pouring in, and the pressure is on. Back in the day, you’d have a team of PR folks racing into...
Content & Media Relations
5 steps to review existing articles on your blog for content updates
Blogging is one of the most effective ways to engage your target audience. It helps you publish content around relevant topics and attract the right people to your site. However, you can't publish blogs and forget about them. They require regular updates to engage the...
Predictive analytics in content marketing: How to leverage AI for better insights
In the dynamic realm of digital marketing, staying ahead of emerging trends and understanding consumer behavior is crucial for success. Predictive analytics, a branch of advanced analytics powered by artificial intelligence, is revolutionizing how marketers anticipate...
How local businesses shape the PR landscape of major cities: A global perspective
In the globalized world of public relations, local businesses often serve as the unsung architects of a city's image. While multinational corporations and government initiatives frequently dominate headlines, it's the local enterprises that infuse authenticity,...