PR News

by Bulldog Reporter

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Personalization budgets are booming—but execs admit capabilities are still lagging

When deployed effectively, personalization enhances customers' lives and increases engagement and loyalty by delivering messages that are tuned to...

Journalists on the move – Week of May 20

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Baltimore Sun: Sarah Meehan (@baltimoresun) leaves to become Content Marketing Writer for 2U in Denver. Daily...

Marketing strategies for all stages of growth

No matter what phase of growth your company is experiencing—start up, mid-stage or late stage—it’s critical for your marketing program to be aligned to your growth strategies so that teams are unified across all brand-building initiatives. This can be a period of...

Tips for marketing to the change-averse consumer

It was 2008. The wireless phone industry was rapidly taking off, and the first generation iPhone had launched not long before. In this age, it was still difficult for sales representatives to convince customers to add mobile internet to their monthly wireless plans....

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