Tips for using marketing automation to supercharge PR campaigns
Automation is the new normal in the business realm. And so are PR campaigns, as they are crucial to business growth and optimization. But how can you run effective campaigns in this new normal? Enter the world of marketing automation to supercharge your firm’s PR...
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Crisis Comms & Media Monitoring
Crisis averted: How PR pros can spot data risks before they explode
Data is everywhere, and it’s shaping every corner of a brand’s public presence. Public relations specialists are managing more data than ever before, from media interactions and third-party technologies to internal communications and customer analytics. New...
How AI-powered media monitoring tools are changing PR strategy in 2025—and what the future holds
Around 65% of PR professionals today use AI as a tool for their business. Artificial intelligence has also taken over some of the main areas of PR and communications, primarily how marketing companies work. PR professionals can rely on AI to dissect data and develop...
Modern media monitoring: A PR & marketing essential in the digital age
Because the media world is so connected now, a small thing on social media, in the news or in a user review can have big implications for companies. People in PR and marketing now find themselves faced with both opportunities and possible pitfalls in this immediate...
PR Tech & AI
How tech-driven PR strategies are evolving in the age of healthcare innovation and outsourcing
In an era where digital disruption is transforming every sector, healthcare stands at the forefront of innovation and public scrutiny. With rising demand for real-time care, patient-centric services, and data transparency, the way healthcare organizations communicate...
Move over ChatGPT—AI super agents are here to run your business
You hear so much about artificial intelligence now; hundreds of new AI tools are launched every day. But have you heard about AI super agents? This emerging concept is generating considerable buzz, hinting at a future beyond current AI capabilities. Tech leaders like...
The AI-powered iGaming industry: How technology is enhancing operations, safety, and innovation
The iGaming industry faces a unique operational challenge that few other sectors understand: how do you promote an entertainment product while simultaneously demonstrating unwavering commitment to consumer protection and regulatory compliance? For operators working in...
Content & Media Relations
9 ways developers can use AI to market their side projects or SaaS tools
Many developers know how to build great products. But when it comes to marketing, things can get tricky. The good news? AI tools can now help you reach more people, create better content, and market smarter without needing a full-time marketing team. Automate Social...
4 steps to tackle the risk of deepfake technology: Preparing PR strategies against synthetic media
One of the most alarming developments with the application of artificial intelligence is the enhanced ability of deepfake technology. If you’re a PR manager, you should be very concerned. Deepfake software helps small businesses and solo creators improve their...
How tech-driven PR strategies are evolving in the age of healthcare innovation and outsourcing
In an era where digital disruption is transforming every sector, healthcare stands at the forefront of innovation and public scrutiny. With rising demand for real-time care, patient-centric services, and data transparency, the way healthcare organizations communicate...