PR News
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The financial impact of corporate reputation: New IPR research reveals the true cost of brand-image shortfalls—both real and perceived
In an age when consumers have little trust in brands and marketing communications, your company’s reputation is your most precious asset—and not just real reputation, but perceived reputation as well. And it doesn’t matter whether that reputation is sullied by rumors...
Navigating the digital PR landscape: Essential services and strategies for success
Like many industries, the digital PR landscape is having to transform with the dawn of advanced AI. New technology is rapidly disrupting traditional methods of public relations work. Adaptability is the name of the game. But where to pivot and how? How do you...
Video marketing trends: New research analyzes industry statistics, offers key strategic insights, and serves up predictions for 2024 and beyond:
Have you heard? Video is the most popular consumer medium, and that goes double for marketing and communications. New research from video editing platform Filmora explores the top video marketing trends that are shaping the industry today—emphasizing the need for...
Private equity gets creative: What’s behind PR and content marketing firm acquisitions
The intersection between private equity (PE) firms and creative agencies presents a study in contrasts. The burgeoning trend of PE investments in this sector sheds light on the strategic allure these creative entities hold for investors keen on unlocking value through...
Navigating the fine line: Balancing client expectations & PR integrity
When it comes to the development of the perfect PR strategy that marries creativity and client expectations, many public relations professionals often find themselves walking a tightrope. A recent experience at Issa PR, a global luxury and lifestyle brand strategy,...
New research affirms deep concerns about the impact of AI-generated deepfakes during the election year—and the red flags to watch for
Misinformation is an enormous problem in a world saturated with all varieties of “content” on a daily basis, and now in the AI age, the issue has gone next-level with the rise of deepfakes—and with the election year hitting full speed, the potential damage is a huge...
Avoiding thought leadership tryptophan: 3 strategies for storytelling success
When the audience has an attention span shorter than a goldfish, what you say better act like a triple espresso, not Thanksgiving turkey. Thought leadership too often reads like word salad and plays it safe. Everyone talks about delivering value or innovation, and...
Navigating the shift to health-centric food branding in PR strategies
The march towards health-centric eating habits has upended traditional food branding, injecting new vitality into public relations strategies. Brands find themselves at a crossroads where mere taste and convenience no longer reign supreme. Brands like Home Chef,...
Sustainability support among consumers is slipping overall in the US and Canada, lagging the global average—what it means for brands
Maybe they’re fed up with the lack of progress, or just have other things to worry about, but new data from direct-to-consumer ecommerce firm ESW reveals that US consumers are less sustainably minded than they were just a year ago. Scoring just 49 this year vs. 51 in...
Is content decay impacting your website’s traffic? Here are 4 ways to avoid it.
Worried that your blog posts or articles aren’t attracting the visitors that they used to? This could point to content decay, and could be a sign that your target audience isn’t finding your website as easily as you’d like. Don’t worry, though. Even if you are...
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THIS MONTH'S WEBINAR
The Running Event Teams Up with Obviouslee to Drive Growth and Amplify Industry Leadership
North America's premier running and outdoor event joins forces with industry’s leading outdoor specialists for strategic media relations and branding CHARLESTON, S.C. (May 1, 2024) – Obviouslee, a dynamic, full-service marketing agency renowned for strategic...
The Noemi Pollack Scholarship, given by USC’s Annenberg Annually, was Awarded to Sophie Schaked, for the 2024-2025 Academic Year. A Future PR Leader Emerges.
The Pollack Group is proud to announce Sophie Schaked as the recipient of the Noemi Pollack Scholarship for the 2024-2025 school year. Sophie Schaked, a rising sophomore from Orlando, Florida, embodies ambition and determination as seen through her academic and...
Wireside Communications Kicks Off 2024 with Significant Growth, Expansion and Recognition
Agency Continues Momentum into Q1 Following 35% YOY Growth in 2023 RICHMOND, Va. & BOSTON – Wireside Communications®, an award-winning, independent public relations agency focused on the consumer and B2B tech sectors, celebrates a dynamic first quarter coming off...