A chatbot for business is no longer only a supportive tool, but an essential for any modern PR pro. Currently, AI chat tools are managing platforms like automating press interactions, delivering instant responses, and managing media outreach. They help to boost...

You probably know how AI tools can speed up repetitive PR tasks and uncover valuable insights that once took hours to find. But with that convenience comes responsibility. Sensitive data often powers these tools. They also rely on algorithms that may not always be...

Are you an owner of a small business? Or is your business bossing you? Lack of staff members, resources and time makes every small business owner run around like a headless chicken. A recent study by Amex Trendex revealed that 68% of small business owners wished they...

AI tools have become a dream for PR professionals looking to scale campaigns with automation. But as AI gets increasingly smarter, we need to keep ethics at the front of the conversation.  How much AI is too much? Where and how do human voices fit in? How do we draw...

Gone are the days when public relations meant writing a press release, sending it to your media list, and waiting for coverage to roll in. Technically, those days aren’t gone yet, but they don’t have the same impact as they used to. In 2025, PR is faster, smarter, and...

Logistics remains the lifeblood of world trade, enabling the smooth movement of products across oceans and borders. The changing e-commerce needs, surging globalized supply chains, and customer-end demands for track-and-trace in real time and speedy delivery are,...