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Proactive crisis management: 4 steps for developing a robust response plan
One of the main traits successful PR professionals share is their ability to respond to a crisis situation. In fact, they already know how they’re going to respond to potential crises. This isn’t because they’ve tackled enough problems to always know what to do....
Women in industry: Gender disparity in cybersecurity explored in new research
The bleak truth is that no industry is safe from gender disparity, even in these progressive times, but it’s not necessarily clear what the core causes are of these situations (besides good ‘ol antiquated thinking, of course). But eye-opening new research from tech...
10 game-changing digital marketing tools to take your business to new heights
You’re likely familiar with the fact that one needs software to stay up to date in their digital marketing game. But as there are a number of options, it gets difficult to choose the right one for a business. Therefore, in this article, we have created a list of some...
Breaking down communication barriers in product launches
Are deadlines slipping through the cracks as teams work tirelessly on a product launch? Misalignment between departments not only slows down the march to market but also erodes the bottom line. Consider this: what if there was a compass to navigate these treacherous...
7 ways digital assistants are changing the media outreach game
In the landscape of public relations, digital assistants have emerged as game-changers. For media outreach professionals, understanding and leveraging these tools is no longer optional but essential. These sophisticated aids streamline processes, personalize pitches,...
Consumer data shortfalls now the biggest obstacles to AI performance: Most spend more on personalized CX, but few brands are capable
As dynamic as AI’s impact on business has been, the wunderkind tech can only perform as well as the available data will allow—and this is the pain point companies are facing at this stage of the AI game. New research from customer engagement platform Twilio reveals...
Measuring PR ROI: Best practices, key metrics and top tools for demonstrating value
Measuring PR success for your business is one of the fundamental steps you want to ensure as a PR professional or marketing manager. Tracking PR metrics lets you learn whether and how your PR efforts align with the business goals. So, what exactly do you measure here?...
2024’s leading brand innovators: Research finds CPG brands are far outpacing tech brands in innovation
In the digital age, when we think of innovation, we tend to think of technology as this is the arena in which the most meaningful innovations seem to happen—and by that association, it seems logical to think of tech itself as the most innovative industry. But new...
Today’s leaders in focus: Tips for developing effective people management skills
For business leaders today, developing effective people management skills is essential to help keep your business ahead of its competition. A good manager looks after the interests of the company as well as its personnel, wearing many hats to care for many things....
Why modern brands can’t ignore technical SEO in their communication strategies
If you operate a brand in today’s high-speed digital marketplace, ignoring technical SEO is like leaving your store's front door jammed half-closed. Unlike standard SEO, which focuses primarily on keyword optimization and content quality to boost search rankings,...
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The PHA Group Hires Former BBC News Presenter
PHA expands Reputation arm by bringing in ex-broadcast journalist The PHA Group has appointed former BBC journalist Robin Brant as Associate Director of Reputation with a remit to grow the agency’s C-suite training and advisory offering. Brant, who will report to Tim...
In the framework of its Strategic Plan 2024-2028, ATREVIA reorganizes its management team in Latin America to boost growth and strategic focus in the region
• Carmen Sánchez-Laulhé, until now the Vice President of ATREVIA for the Andean Region and Brazil, takes on the additional role of the Presidency and General Management in Mexico, piloting the company's presence in Central America, the Dominican Republic, and Miami....
New Book from Influential PR Vet Michelle Garrett, B2B PR That Gets Results, Just Released
Michelle Garrett—B2B public relations consultant, writer, speaker and a Top 10 PR influencer—has a brand new book out, B2B PR That Gets Results. She offers more info in her blog post, featured below: B2B PR That Gets Results gives straightforward public relations tips...