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The power of PR in building strong community connections
Public relations has evolved from traditional media outreach to becoming a multifaceted approach that influences how businesses communicate, connect, and grow. It is no longer just about getting media coverage; it's about telling a story that resonates, building trust...
7 top digital tools every local business should use
As a local business, embracing the digital era is crucial for standing out and staying competitive. Whether you’re a small shop or a growing service provider, digital tools can streamline operations, enhance customer experiences, and boost your marketing efforts....
5 ways to tailor PR strategies for different cultural audiences
The world has become a global village. Companies and organizations work with various businesses worldwide, and public relations personnel reach out to stakeholders with different cultural backgrounds. So, being culturally aware and sensitive is crucial when connecting...
Customer follow-up strategies: Making automated responses feel personalized
Responding to the queries and concerns of your audience helps you build a strong relationship with them. You are the preferred point of contact for your customers when they want to learn about your solutions or how to leverage them to the fullest. Responding to their...
How Booking.com dominates travel digital marketing with search engine optimization
Booking.com is one of the largest and most successful online travel agencies in the world, offering everything from flights to hotels, car rentals, and vacation packages. While the company’s expansive inventory and competitive pricing are essential to its success, one...
6 key benefits of app development for scaling business growth
Technology has never missed a single chance to amaze us. The timeline of technology and its inventions have been around for decades, and we are still waiting for more of them. The main purpose of technology is to provide ease and comfort in our tasks and problems....
Mastering e-commerce: Essential strategies for subscription-based business success
Today, over 50% of online shoppers subscribe to an online model. Over the years, e-commerce subscription models have shown immense potential, suggesting that they’re here to stay. If you’re a business owner planning to launch your subscription-based model, this blog...
Employee development is the key to retaining talent: 4 ways to implement it
Have you ever wondered why some companies have employees who stick around, thrive, and seem genuinely happy, while others struggle with high turnover? Let me tell you, it’s no coincidence. The secret sauce often boils down to how much a company invests in its people. ...
Embracing change—4 predictions for the public relations industry in 2025
As 2025 approaches, the public relations (PR) industry stands at a crossroads of technological innovation, shifting audience expectations, and evolving media landscapes. To thrive, PR professionals need to anticipate emerging trends and adapt their strategies to meet...
Mastering the art of media monitoring: Strategies for PR professionals
Every PR professional would agree that media monitoring is the weapon to spot trends before they blow up, manage crises before they explode, and seize opportunities before anyone else knows they exist. Without it, you're flying blind in a world that moves at the speed...
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The Millerschin Group Officially Rebranded as French/West/Vaughan
Detroit – (Jan. 6, 2025) – French/West/Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media agencies, has folded Detroit-based The Millerschin Group (TMG) under its flagship FWV agency brand, effective Jan. 1, 2025. The...
Impact PR & Communications Rings In New Year with Addition of Westerra Credit Union to Its Client Roster
HUDSON VALLEY, NY, January 3, 2025 — Public relations and marketing firm Impact PR & Communications, Ltd. (IPR&C) is kicking off 2025 with the announcement of Westerra Credit Union joining its client roster. As agency of record for the Colorado-based credit...
Marketbridge expands into EMEA with acquisition of marketing and PR group April Six
US-based marketing and business consulting firm Marketbridge acquires April Six Technology & Science from The MISSION Group 2nd January, 2025: The global marketing and PR group, April Six, has been acquired from The MISSION Group Plc. by US-based Marketbridge, a...