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5 ways to track your brand reputation score
When was the last time you tried a business for the first time without doing a little research first? Can’t remember? Well, you’re not alone. According to recent studies, 98 percent of people go through online reviews before patronizing local businesses. Another 87...
Decoding Gen Z shopping habits: These elusive consumers are meticulous researchers and decision makers—here’s what they want
Figuring out how to engage Gen Z consumers has been a puzzle for brands and retailers since the sector emerged, and if anything, it’s becoming more complicated. Every little bit of insight helps, and new research from product visualization tech firm Nfinite offers...
Leading with fear: Many corporate managers are often anxious, angry or afraid—which costs businesses $36 billion in productivity
There’s a lot to be afraid of in business these days: Is your company resilient enough to weather another downturn? Are your employees motivated and properly trained on tools like generative AI, so your data infrastructure doesn’t get compromised? Are you lagging...
UK fintech needs to have its eyes wide open on PR—here’s why
The early 2020s experienced a growing optimism and interest in fintech from institutional players. More than 80 percent of global financial services companies planned to increase fintech partnerships throughout the next three to five years. However, reality has taken...
The quest for trust: 7 in 10 companies consider trust a strategic business objective, but measuring it is fraught with several challenges
Trust is a holy-grail imperative for brands and businesses today, with consumers and other stakeholders becoming more skeptical at every turn. But this elusive metric poses a host of challenges for leaders—how exactly does a business entity earn trust, what indicators...
7 mistakes small businesses make that limit Black Friday and Cyber Monday success
The holiday-shopping mega-days are quickly approaching—we mean Black Friday and Cyber Monday, of course—and to be competitive and successful, small to medium-sized businesses (SMBs) need to be prepared. But there are mistakes they often make that pushes their...
5 roles of artificial intelligence in digital PR—and how to optimize them
Many forward-thinking businesses are investing in AI to streamline their processes. In fact, the global market revenue for AI continues to soar. According to Statista, in 2021, the market for AI in marketing was estimated at 15.84 billion U.S. dollars, with...
How effective public relations integration elevates enterprise sales
In today's fast-paced business landscape, where competition is fierce and customer relationships are paramount, enterprises are constantly seeking innovative strategies to stand out. One approach that has gained traction is integrating public relations into the sales...
6 in 10 Americans say their stress levels are rising due to a deluge of holiday marketing content—and brands better be careful
The holidays have always stressed people out—all that shopping, all that spending, all those family get-togethers, you name it. And the stress is building this year, but for an unprecedented reason—with generative AI fueling a boom in marketing content this holiday...
7 data-driven strategies for hyper-personalized lead generation
Attracting the right leads to your business is an art in and of itself. You need the right messaging, the right marketing channels, and the right data to generate the right leads. The last factor—data—is probably the most important to hyper-personalized lead...
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THIS MONTH'S WEBINAR
PRSA Releases Guidance on Artificial Intelligence
“Promise & Pitfalls: The Ethical Use of AI for Public Relations Practitioners” Provides Insight and Best Practices NEW YORK, Nov. 20, 2023 – Today PRSA released “Promise & Pitfalls: The Ethical Use of AI for Public Relations Practitioners,” an extensive...
French/West/Vaughan Shines Bright with Seven Accolades in 2023 InSpire Awards
RALEIGH, N.C. (Nov. 20, 2023) — French/West/Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media agencies, received seven awards for work on behalf of six clients at the 2023 InSpire Awards luncheon last week. Presented by...
Spectrum Science Acquires CrowdPharm and Hot Iron Health, Strengthening Firm’s Advertising and Consulting Capabilities
Latest acquisition features disruptive model designed to solve for gaps in traditional advertising offerings and help accelerate innovation for pharma and life science clients navigating today's modern marketplace WASHINGTON and KANSAS CITY, Mo., Nov. 20, 2023 --...