Litigation PR gone wrong: 4 examples showcasing the pitfalls and failures that undermine reputations
In the modern media age, litigation public relations (PR) has become an essential tool for managing high-profile legal cases. When a case garners the public’s attention, what happens outside the courtroom can be just as important as what happens inside it. In an era...
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Crisis Comms & Media Monitoring
How to contribute to the Black Lives Matter dialogue with a DEI lens
We agree. Black lives matter. For centuries, systemic and structural racism in the United States constrained, prevented and killed opportunities for Black Americans and other communities of color to live long, healthier and prosperous lives. Since George Floyd became...
How my house burning down prepared me for this pandemic
There is no doubt that the COVID-19 crisis is changing the corporate world. As an agency leader in one of the hardest hit industries—event marketing—the scramble to find solutions has been intense, though humbling when I compare my workdays to that of a frontline...
COVID spurs community engagement—consumers now want to support local economy
The movement towards locally produced goods is nothing new, but the level of engagement with local economies during the COVID crisis demonstrates a notable consumer shift in loyalty towards community businesses. Even amidst the global pandemic, new research reveals...
PR Tech & AI
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Content & Media Relations
The chatbot’s Achilles’ heel: More than half of US businesses use AI in customer service, but the biggest obstacle remains the same—winning consumer trust
Trust has been generative AI’s most formidable foe since the wunderkind tech first became a business tool. Consumers just can’t seem to cross that bridge when it comes to customer service, even with the businesses they’ve known and trusted for years. Chatbots got off...
Navigating media saturation: 7 innovative PR strategies for cutting through the noise
Today, the average person is exposed to more than 400 ads per day. This makes it increasingly challenging for brands to stand out. With so much content vying for attention, consumers can't engage with everything they see. The sheer volume of information has led to a...
Creating an AI Council stressing responsible use is how agencies win with AI—here’s how one firm put theirs together, and what to include
AI is sweeping across industries far and wide. The impact on digital marketing and technology has been profound, enabling a level of automation and efficiency that was once unheard of. But AI in digital marketing isn’t just about doing things faster; it’s about...