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When Gen Z turns 40: New research looking into retail’s future foresees mostly in-store shopping elevated by AI, AR and robots—how retailers can be ready
In some ways, it feels like the future is now upon us: After years of hype that didn’t quite materialize, AI has arrived with a bang, and it’s already benefiting almost every sector of both B2B and B2C business operations—and yes, you can say it’s living up to the...
Key tips for avoiding the trap of ‘toxic productivity’ in PR
Toxic productivity? How can productivity be toxic at all? Tons of books and training programs teach us to be productive if we want to become successful PR specialists! How can it be harmful? Yes, it can. Toxic productivity happens when you start thinking of work at...
How to take your digital marketing to the next level with business analytics tools
Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success. By leveraging...
5 obstacles that may be holding you back from your best PR
Since PR is such a crucial element of any type of business, there may be an assumption that it is easy to achieve good PR without much effort or thought. An excellent PR strategy can help a business to build a reputable brand and inspire greater engagement from its...
As generative AI ignites a new business era, new PR research issues an urgent CTA: AI readiness is critical to the future of communications
ICYMI, generative AI has taken PR and communications by storm—all business fields, really. But as useful and resourceful as it’s proving to be, senior comms professionals are still a bit intimidated by this just-months-old tech wunderkind, reveals important new...
Content marketing tech: 5 must-have features for rich text editing
Rich text editors are no longer just an option in today’s agile, tech-based environment. As companies continue to invest in and expand their tech stack, finding a rich text editor that strategically adds value, creates more opportunity and allows you to scale faster...
11 ways to use generative AI to optimize your PR performance
Public relations is a field that involves managing the spread of information between an individual or an organization and the public. PR aims to build an entity's positive image, reputation, and brand awareness. With the advent of artificial intelligence, PR firms can...
7 bottom-line-boosting reasons why going green Is good PR for businesses
Going green is not only good for the environment, but it's also good for business. In fact, going green can be an effective PR strategy for businesses of all sizes. Here are some reasons why going green is good PR. Enhance your brand image Promoting your company's...
‘Text abuse’ leads consumers to lose patience and trust with brand SMS messaging—live chat gaining ground as preferred channel
It seems like it was just a few months ago when brands were being encouraged to get with the times and start using SMS to communicate with customers in today’s mobile world. Well, it was—and lots of brands jumped on the bandwagon. But not surprisingly, many of them...
3 ways PR teams can help clients mitigate data breaches
According to the Ponemon Institute and IBM Security Cost of a Data Breach Report 2022, “Eighty-three percent of organizations studied have experienced more than one data breach, and just 17 percent said this was their first data breach.” If so many companies have...
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InnoVision Marketing Group Defines Award-Winning Advertising with Content Marketing Award at 2023 Sandie Awards
SAN DIEGO- May 26, 2023 – InnoVision Marketing Group, a global, bilingual, full-service marketing agency, announces its recent victory of the Content Marketing award at the prestigious 2023 Sandie Awards for their campaign for Huey Magoo's Chicken Tenders. The...
LDPR Appointed AOR for Octant Hotels in Portugal
New York, NY (May 30, 2023) – LDPR has been named the agency of record for Octant Hotels, a diverse collection of eight luxury boutique hotels across Portugal. The design-led hotels deliver a unified approach to service and experience that embraces their unique...
Alpha-Diver Unveils the First Psychology-based Snack Brand Rankings
Summer Snack Season Opens Our Favorites Ranked – Chocolate, Chips and Cookies Reese’s, Lay’s, Great Value, Hershey’s, M&M’s Top The 2023 “Snack 50” Rankings Cincinnati, OH – May 30, 2023– Summer snacking season opened with the Memorial Day weekend as Americans...