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5 email survey templates to ensure customer feedback
Conducting an email survey is one of the most efficient ways to get to know your customers and learn about their preferences. The survey technique allows you to gather valuable insights encompassing your customers’ demands and paves the way for you to ensure...
8 attention-grabbing ways of marketing your business for growth
There is much that needs to be learned and changed for any business operating in today's competitive marketplace as far as marketing strategies are concerned. Out of the many tactics to reach your potential customers, it is important to focus on those effective...
Navigating salary expectations in PR and content manager roles
Public relations and content managers form the foundational blocks of modern business strategy, both working to drive brand reputation and providing a catalyst for customer engagement. And as these industries also evolve to digital transformation/digital emergency...
The digital shift: How small brands are leveraging digital PR for growth
In an age where information travels at the speed of light, digital public relations has become a cornerstone for businesses of all sizes, particularly small brands striving for visibility in a crowded marketplace. Unlike traditional PR, which often relies on...
PR out of the office: Insights from our journey as a remote PR agency
The shift to remote work has transformed countless industries, and PR is no exception. Running a fully remote financial PR agency comes with undeniable perks but also some unique quirks. It takes a little more than a strong internet connection and a few Slack channels...
Case study: How storytelling creates meaningful connections that lead to action
Creating personal connections drive people to take action. Whether through community engagement, emotional appeals or shared values, the way people feel about something often moves them more than statistics or academic analyses. And the way to make those feelings...
Building trust from the first click: The role of social proof in homepage design (+ examples)
Your website's visual appearance, as well as its performance, are hugely important if you want to convert new customers. And this is not just because consumers demand a pleasant browsing experience. Scientific research suggests that the quality of web design directly...
The evolution of consumer PR trends in the digital age
In an era defined by rapid technological advancements and shifting consumer behaviors, the field of public relations has undergone a remarkable transformation. No longer just about managing a brand's image, consumer PR today is deeply intertwined with social media,...
5 tips for building better client relationships through transparent communication
Your business clients may face challenges like feeling left out, unmet expectations, and a lack of clarity on deliverables. Such hurdles can breed mistrust and disappointment and diminish your relationship with them. Failure to communicate clearly leaves clients...
Harnessing technology to drive positive PR and brand perception in logistics
The logistics industry is in the midst of a PR pressure cooker. Customers, accustomed to the instant gratification of nowadays, have zero patience for delivery delays or mishaps. A single late package can trigger a X/Twitter tirade, a negative review can go viral, and...
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Retailers See 64% of Black Friday Purchases from New Customers; 80% of All Purchases Made from Mobile Devices, According to Bluecore
Bluecore’s 2024 Black Friday Data Reveals That Despite Influx of New Customers, Retailers Now Know Who Nearly 30% of Their Shoppers Are and an Overwhelming Two-Thirds of These Shoppers Shopped Their Black Friday Sales New York, NY (November 30, 2024) – Sixty four...
Schafer Condon Carter and TimeZoneOne Win Top Public Relations Honors at PCC Golden Trumpet Awards and PRSA Skyline Awards
CHICAGO — Schafer Condon Carter (SCC), a Chicago-based independent creative agency, and TimeZoneOne (TZO), a global communications company within the SCC Family, have been recognized for their exceptional public relations work, taking home multiple awards from the...
Billion Dollar Boy CEO comments on why attracting creators will be vital for Bluesky’s growth
With Bluesky now exceeding 20 million users including 3.5 million daily active users - putting it just 1.5 times behind Meta’s Threads, Ed East, co-founder and Global CEO of global creator agency, Billion Dollar Boy offers the following comments on what the platform's...