PR News
by 
The inside scoop: Bulldog PR Awards judges’ insights show you how to craft entries that win
We've gathered valuable advice from a few of the 2024 Bulldog PR Awards journalist judges to help you craft winning entries by asking them 5 essential questions. Renowned global columnist Christopher Elliott, Pulitzer Prize-winning Oregonian journalist Tom Hallman,...
Do businesses prioritize profits over privacy rights? Despite increasing privacy legislation, more than 9 in 10 consumers think so
As advances in transaction technology increase, so too do the growing pains that create new challenges for IT and communications at every turn. Privacy issues have become so rampant that 137 out of 194 countries put legislation in place to secure the protection of...
4 quick steps for creating awesome video storyboards like a pro
High-quality videos require a planning stage where you figure out, organize, and optimize all the aspects you want to feature on the finished product. Whether it's a movie, a YouTube show, or a branded video marketing piece, when we watch great video content, we're...
Age bias alert: New research finds 1 in 3 hiring managers say it’s not worth the trouble to hire high-maintenance Gen Z candidates
Discrimination in its many forms is one of mankind’s most tragic inherent evils. A huge number of people around the world have experienced it in the workplace and otherwise, and now we can add a new sector to the list—Gen Z. Thanks to the keenly informed and...
5 tips for building media relationships and ensuring coverage from a PR veteran
A PR professional’s responsibilities span everything from writing press releases, handling crisis communications, providing strategic recommendations and so much more, but their primary goal is to earn top-tier coverage for their clients. With that, much of a PR...
Omnichannel app marketing: New study reveals keys opportunities for marketers and brands to meet retention and engagement milestones
Brand communicators are aware of the benefits of omnichannel strategies, which allows them to reach a wider audience of customers and prospects by targeting various sub-sectors where they live. And with the increasing influence and impact of brand apps on purchasing...
How to repair and reclaim your online reputation—a complete guide
In the digital world, your online reputation can have a significant impact on your personal and professional life. People perceive you or your brand based on what they find when they look for you online. If they find positive things being said about you, they will...
8 event marketing trends to watch out for in 2024—and some to avoid
Running successful events takes a lot of behind-the-scenes work, a major part of which includes research. In particular, you’ve got to know all about the top event marketing trends each year, and whether they should matter to you. We’ll be shedding some light on the...
4 in 5 Gen Zers say multicultural and diverse communities largely shape brand preferences, along with more than half of the general population
Multicultural marketing has been a hugely important strategy for directly and appropriately targeting an increasingly diverse population to widen brand reach, but new research from marketing and advertising tech platform Direct Digital Holdings shows this approach...
14 chatbot metrics to track whether your AI is performing good customer service
Chatbots are swiftly becoming a customer service norm, on hand to help clientele instantly, at any time of the day. This is great for busy PR companies and departments who want to provide 24/7 support to their clients, but how do you get the best performance from your...
Want PR NEWS daily?
Daily updates delivered to your inbox!
THIS MONTH'S WEBINAR
The PHA Group appoints Helen Salvin as Head of Sustainability to accelerate sector growth
[London, UK] The PHA Group, the leading PR, digital, and creative agency, has announced the appointment of Helen Salvin to its newly created position of Head of Sustainability. PHA has seen significant growth in its sustainability client portfolio and sustainability...
StreetCred PR Adds Industry Veteran to Senior Leadership Team
Financial services-focused agency expands West Coast presence, welcoming former Schwab communications executive Rob Farmer to its talented team LOS ANGELES – April 19th, 2024 – StreetCred Communications, LLC, (“StreetCred”), an agency solely focused on delivering the...
PAN Communications Expands Leadership Bench to Support Growing Industry Demands
Nik Barkley, Chris Nardone and Bristol Whitcher Rice join to scale PAN’s public relations and integrated marketing practices BOSTON, MA / April 18, 2024 / PAN Communications, a leading integrated marketing and PR firm for B2B technology and healthcare brands, today...