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20 great digital marketing campaigns for kids: Leapfrog, Lol Surprises & Mattel
Digital marketing agencies work with many leading kids brands to build their presence, engage with their audience, and drive sales. Here are 20 effective digital marketing campaigns by kids' brands: 1) LEGO's “LEGO Life” App LEGO launched the “LEGO Life” app, a social...
Tips for showcasing your finance capabilities in a press release
When used and timed right, press releases can help your business in multiple ways. Not only can they help you showcase your financial performance and related information to your stakeholders, but they can also boost your visibility among competitors. As formal...
8 common press release distribution mistakes and how to fix them
Press releases are a chance to amplify a brand’s message. But too often, companies see little return on their efforts. The problem is that press release distribution has its challenges. Falling into these traps can derail even the most compelling press release. And...
Budget-friendly email marketing for PR: 4 simple strategies to save money
In public relations, cutting costs is not an easy feat. You need resources to maintain a brand's image and build strong media relationships. Lowering the budget could mean compromising the value of communications. With email marketing, though, PR firms and...
Tips for building a personal brand from scratch
A personal brand can help you make a better impression on prospective employers, earn new clients, and increase your chances of achieving a host of other professional goals. But what if you don’t have any elements in place for your personal brand? How can you build a...
12 trends to watch in SaaS digital marketing
The Software as a Service (SaaS) model has revolutionized the way software is delivered and consumed. As businesses continue to embrace digital transformation, the landscape of SaaS marketing is evolving rapidly. In this article, we will explore the latest trends in...
Mastering media relations: PR intelligence tools and tips that create PR success
Do you want more people to see your business, improve your reputation, and get media attention that puts you in the spotlight? The solution is an effective media outreach. Media outreach is an important part of public relations because it helps your brand connect...
Preparing for Legal Entity Identifier registration: Must-have documents to get started
The process of obtaining a Legal Entity Identifier (LEI) can seem overwhelming at first, but preparation is key. Understanding the necessary steps to ensure smooth registration is essential. Having the correct information and paperwork ready can make the process much...
Brewing success: How companies in the well-being and entertainment industry can enhance their brand through strategic PR
The wellness and entertainment industries are fast-paced and highly competitive. Your brand can thrive one minute and be forgotten the next. That’s why it’s essential to have PR strategies that help you establish a name for yourself. Whether your company focuses on...
The role of technology in preventing PR disasters caused by data mismanagement
Unauthorized access to computer systems or account details puts the integrity of corporate data and customer trust at risk. If not resolved quickly and effectively, these incidents can become financial crises for businesses. For these scenarios, sophisticated...
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Liminal Appoints Lisa Simmons as Senior Publicist
LONDON, UK – October 22, 2024 – Liminal, a leading communications consultancy specialising in the financial services sector, is delighted to announce the appointment of Lisa Simmons as Senior Publicist. With over 15 years of experience in public relations, digital...
PRecious Communications Makes its Mark in the Philippines, Highlights 2.5x Growth on its 2nd Anniversary
SINGAPORE/MANILA, 18 OCTOBER 2024 – PRecious Communications, an award-winning multi-market integrated communications agency, is celebrating its second anniversary in the Philippines. Highlighting a 2.5x year-to-date growth in business from established partnerships...
Golin Taps PwC Veteran Megan Noel to Lead Its Global Corporate Affairs Practice
Proven leader brings extensive in-house and agency experience to help drive firm’s growth and innovation CHICAGO (October 17, 2024) – Golin, an Interpublic Group (NYSE: IPG) agency, announced today the appointment of Megan Noel (née DiSciullo) as Global President,...