The impact of social media management software in businesses
Social media is the heartbeat of modern business communication. It’s where customers complain, compliment, and connect in real time. But most teams are stretched thin. Between managing multiple platforms and proving ROI, even seasoned marketers feel the strain. That’s...
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Crisis Comms & Media Monitoring
Crisis communications in the age of deepfakes: What PR teams must prepare for
Deepfakes have officially become one of the most dangerous threats to brand reputation in the digital era. What was once experimental tech used for entertainment has evolved into a powerful and harmful weapon capable of damaging individuals, companies, and...
Strategies for turning monitoring insights into reputation-building action in 2026
Online conversations about brands shape customers’ trust and increase their expectations for better services. However, building a robust reputation requires more than just online conversations and media mentions. Trust grows through a combination of multiple efforts,...
Crisis management for consumer brands: A new PR playbook
In today’s highly connected environment, consumer brands face challenges that can escalate quickly and leave lasting impressions. Whether it is a misstep in messaging, a product recall, or a social media controversy, the speed at which information spreads demands a...
PR Tech & AI
AI deepfakes in 2025: Global legal actions taken this year
In 2024, deepfake fraud reached alarming levels, with half of all businesses reporting cases involving AI-altered audio or video. Against this backdrop, the EU Artificial Intelligence Act (AI Act) officially came into force last year. By mid-2025, it had already...
AI has already redefined efficiency. Now it’s transforming business strategy.
Marketers have always been fully aware of how their day-to-day lives would improve if they could reliably automate the more manual, repetitive elements of the job. But today, leading businesses are well beyond the stage of experimenting with generative AI tools and...
Generative AI and human-led PR: Finding the right balance
As the public relations landscape undergoes a digital transformation, Generative AI is reshaping how brands communicate with their audiences. From crafting press releases to generating social media captions, AI tools are making once-manual PR tasks faster and more...
Content & Media Relations
How website content builds user trust: 5 effective tips + 10 great examples
Brand trust plays a major role in converting customers, yet many businesses still struggle to earn their prospects' confidence. In some ways, this isn't that big of a surprise. Consumer research suggests that today's buyers have decreasing confidence in governments,...
The power of the press release: Which kinds of announcements work best for new businesses?
Many new business owners believe press releases are outdated in today's digital world. This myth couldn’t be further from the truth. Writing a press release can effectively launch your business, generate buzz, and attract attention from potential customers and...
How communications agencies actually drive brand growth with UGC
Performance marketers are hitting a wall. Costs keep climbing, CTRs are sliding, and creative fatigue is everywhere. Meanwhile, people scroll past polished ads without a second look, but stop for short videos shot by someone who actually tried the product. That’s what...