New PRGN research reveals what today’s brands must do to stay credible and connected
Clearly this has been a challenging start to 2025 for the majority of public relations firms around the world. However, based on a recent global survey conducted by the Public Relations Global Network (PRGN) firms and their clients must not lose sight of another...
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Crisis Comms & Media Monitoring
Belichick’s worst call: No hoodie can cover a PR breakdown like this
Bill Belichick has never been a media darling. Ornery, unhelpful, bored, antagonistic are better ways to describe his relationship with the media. But his recent CBS Sunday Morning interview even caught the attention of people who don’t follow sports. And it wasn’t...
How to use AI-powered media monitoring to stay ahead of PR crises
The volume of content circulating across platforms isn’t slowing down, and neither are the expectations. Leadership wants early warnings of a PR crisis. Stakeholders expect transparency. And your crisis team is expected to catch everything, explain what matters,...
G2 Spring’25 Report: Agility PR Solutions Ranks #1 Across Key Categories, Earning 46 Awards in Total!
This spring, Agility PR Solutions earned top recognition on G2.com with 46 G2 badges, including the #1 spot across 4 different Enterprise Implementation reports in the PR Analytics category along with maintaining #1 spot for the European and EMEA regional grid for PR...
PR Tech & AI
How to boost your small business with AI: A beginner’s toolkit
Are you an owner of a small business? Or is your business bossing you? Lack of staff members, resources and time makes every small business owner run around like a headless chicken. A recent study by Amex Trendex revealed that 68% of small business owners wished they...
The power of AI-driven sentiment analysis in modern PR
Artificial intelligence isn't just transforming how we communicate. It's redefining how we understand communication. In today's public relations landscape, where perception can shift with a single tweet or viral video, staying ahead of sentiment is no longer optional....
9 must-have AI tools for freelance marketers & PR consultants
In the 'Game of Thrones' cutthroat world of freelance marketing and public relations, staying ahead of the competition isn’t just about creativity, it’s about working smarter to get to the throne. Source Using every resource is also crucial to success. Today’s top...
Content & Media Relations
The AI-powered iGaming industry: How technology is enhancing operations, safety, and innovation
The iGaming industry faces a unique operational challenge that few other sectors understand: how do you promote an entertainment product while simultaneously demonstrating unwavering commitment to consumer protection and regulatory compliance? For operators working in...
APIs are invisible—your content shouldn’t be. Here’s what brands must do.
Application programming interfaces (APIs), the connections between computers or programs, power everything from your morning coffee purchase to evening ride-share booking, yet they remain completely invisible to most business decision-makers. This creates a...
Navigating the ethics of AI in PR: Balancing automation with authenticity
AI tools have become a dream for PR professionals looking to scale campaigns with automation. But as AI gets increasingly smarter, we need to keep ethics at the front of the conversation. How much AI is too much? Where and how do human voices fit in? How do we draw...