From fandoms to franchises: The power of community-driven entertainment marketing
Fan communities have become the backbone of modern entertainment marketing. What was once a passive audience has turned into an active force, shaping the success of franchises and dictating the trajectory of brands. Entertainment companies no longer dictate the...
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Crisis Comms & Media Monitoring
Why digital security matters for media monitoring—and how to safeguard your monitoring efforts
Nowadays, media monitoring is a must-do for every organization that cares about its reputation. Trends shift so quickly, and rumors can build up at the speed of light, so you have to be aware of what’s being said about your brand at all times. Right next to the...
G2 Winter’25 Report: Agility PR Solutions Ranks #1 Across Key Categories, Earning 49 Awards in Total!
This winter, Agility PR Solutions earned top recognition on G2.com with 49 G2 badges, including the #1 spot across 3 enterprise index reports in the PR Analytics category along with maintaining #1 spot for the UK Media Influencer & Targeting category. As one of...
6 key practices in modern media monitoring for maximum efficiency
Media monitoring means keeping track of conversations, news, and trends across platforms. It’s a way to stay updated on what’s being said about your business, competitors, or industry. But it’s more than just listening. Done right, media monitoring helps businesses...
PR Tech & AI
11 must-have WordPress plugins for business websites in 2025
WordPress powers over 40% of all websites, making it the most popular website-building platform in the world. However, to fully unlock its potential, businesses need the right set of plugins. The right WordPress plugins can enhance website functionality, boost...
AI, PR, and procurement: The new tech stack for winning new contracts
In my years working with procurement processes, I've witnessed firsthand how technology is revolutionizing the industry. What's particularly interesting is how public relations has now become an essential part of the modern procurement tech stack. Through my...
How AI-powered tools will transform the future of workplace communication
Imagine it’s Monday morning, receiving an inbox full of unread messages, notifications blinking actively like a Christmas tree, and deadlines approaching. Does it sound all too familiar? For most of the current digital employees, workplace communication itself is a...
Content & Media Relations
7 ways to turn a one-time media mention into ongoing press coverage
Over 70% of PR professionals say securing earned media might be harder in the next few years. Now, how do you rise above this challenge? Image source It's crucial to master media relations by connecting with news organizations and building lasting relationships with...
AI in business: How new AI frameworks are driving smarter workflows
Modern companies implement the business power of artificial intelligence (AI) as a real-time operational tool that moves businesses forward. The current market sees businesses transitioning to data-driven intelligent workflows since new AI frameworks are now...
Revolutionizing food marketing: How Starbucks and McDonald’s use digital strategies to stay ahead of the curve
In the fast-paced world of food digital marketing, brands must be nimble, adaptive, and highly engaging. With the rise of social media, mobile apps, and data-driven marketing, food companies are increasingly turning to digital marketing strategies to remain...