Agility PR Solutions Shortlisted for 2025 A.I. Awards in AI-Driven Personalization
Agility has earned a spot on the shortlist for The 2025 A.I. Awards in Best Use of AI-Driven Personalization, shining a spotlight on our PR CoPilot suite and its AI-powered capabilities designed to streamline and enhance PR workflows. Since launching the first fully...
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Crisis Comms & Media Monitoring
CEOs are realizing that post-COVID changes are permanent—and there are more to come
It remains to be seen how much of the disruption caused by COVID-19 will revert (at least somewhat) back to the “old normal” and how much will become a permanent part of the new business world. New research from PwC shows a majority of CEOs believe pandemic-driven...
PR pulse: GOP and Dems reassured about COVID prevention—but still stressed
While the issue of how to prevent the spread of COVID-19 continues to be highly politicized, a new survey by the American Psychological Association shows a consensus among Republicans and Democrats: A majority of Republicans (65 percent) and Democrats (88 percent)...
As businesses reopen, trust tensions emerge among 3 differentiated consumer groups
As new business challenges emerge in the COVID battle, Americans say they value "caring for others" and "control" more in a pandemic-challenged world—but are showing a distinct lack of trust, particularly of companies, businesses and employers, new research from...
PR Tech & AI
5 tech tools to help your company’s PR strategies
Whether you run a marketing and PR department or simply perform PR-related duties at work, you know how tough it can be to constantly create effective campaigns and marketing strategies. If you find yourself struggling with how to improve ROI, here are some helpful...
8 tips to make your WordPress website more SEO friendly
No organization looking to build its online presence can afford to ignore SEO. That includes PR professionals too who need to optimize their websites, whitepapers, press releases, thought leadership content, webinars, and social channels for improved visibility. Here...
3 things for PR pros to weigh when evaluating new commtech tools
PR-focused SaaS technology needs to bring real value to the table for teams tasked to do more with less. Communication and marketing professionals have seen their worlds upended in the past two years. As the pandemic set in, oftentimes the first teams on the budget...
Content & Media Relations
Is AI endangering your brand equity? 3 lessons for communications professionals
In 2022, the marketing industry experienced a digital gold rush. Early innovators swarmed to ChatGPT, eyeing possibilities to transform experiences, scale outputs, and enhance workflows (among other jargon-forward goals). To their credit, these early innovators were...
5 ways that AI is impacting B2B technology marketing strategies
Artificial intelligence has become a transformative force across industries, and B2B technology marketing is no exception. By harnessing the power of AI and working with a B2B tech marketing agency, businesses can revolutionize their marketing strategies, enhance...
Exploring the intersection of AI and journalism—and the implications for media ethics
Though there is a mass adoption of AI, its role and impact on journalism are still not clearly understood. While artificial intelligence in journalism has applications in editorial, commercial, and technological domains of the industry, questions linger about its...