PR News
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3 tips for getting your articles in front of as many people as possible
Getting your articles in front of as many people as possible sounds a lot easier than it actually is, especially when you take into account the people that you want to get it in front of is a select market that will find it interesting—and will actively respond to the...
In-house creative agencies are evolving, now more involved in strategy, new report finds
New research from digital asset management software Lytho reveals that in-house creative agencies are showing signs of organizational maturation. The firm’s new report, Creative Management Report: How In-House Brand and Creative Teams are Evolving, is based on a...
7 ways to handle PR crisis: An ultimate guide
What’s the biggest nightmare for a famous person or brand? A PR crisis. Yet, it’s almost inevitable. Anyone who’s always in the public eye is bound to face one at some point. That’s why it’s important to learn how to handle a PR crisis, even if you’re lucky enough to...
Why small businesses should be combining digital marketing and PR
Public relations focuses on getting a brand’s name out there and in the mind of the target audience, without necessarily trying to push or sell any product in particular. Digital marketing is much more focused on connecting with potential and existing customers on...
PR leaders say their performance has improved since 2019, finds new Plank Center report
Did the pandemic and social turmoil drive improved performance for public relations leaders? For the first time since the Plank Center launched its biennial Leadership Report Card in 2015, the grade for overall performance rose to B-. “Following small declines in...
10 types of content you can create to bring new leads into the top of your funnel
With the exception of impulse buys, your customers will start at the “awareness” stage in the buyer’s journey marketing funnel. If you want your customers to travel to the consideration stage and decision stage, your top funnel has to attract your buyer's persona and...
Accelerating and advancing corporate responsibility in the luxury industry
New research from Boston Consulting Group (BCG) reveals that the luxury industry has shown resilience with a return to pre-COVID performance levels and an estimated sector growth of more than 6 percent between 2022 and 2026. Now more than ever, the industry is facing...
How to create a smoother onboarding process for new PR hires
Hiring new employees is an exciting opportunity to flesh out your PR team, but the onboarding process can often slow things down. With a faster, more efficient, and more thorough onboarding process, you’ll be able to welcome your new employees better—and help them...
Consumers say they want more control over personal data and transparency from brands
With continued legislation being introduced, most recently the American Data Protection and Privacy Act, CMOs, advertisers, security and compliance teams, as well as C-level executives are being further pressed to justify the use of personal information in line with...
5 tips for using artificial intelligence in reputation management
In today's digital news and social media age, monitoring what’s being said about your brand is becoming increasingly difficult. Things aren’t as they used to be, where someone who had a bad experience with a company would have just told a few people. Now, they can...
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Mason Appoints New VP Executive Creative Director; Unveils New Brand Positioning, Logo and Website
Mason announced that it has appointed Michael Field as its new Executive Creative Director. In his new role, Field is responsible for leading creative across all agency accounts and new business efforts. Prior to Mason, Field previously held positions at Atmosphere...
ICON 2022 Panel to Explore Diversity, Equity and Inclusion Best Practices
PRSA, the nation’s leading professional organization serving the communications community, announced a keynote panel featuring leaders from two of the world’s largest employers – the Department of Defense and Amazon – who will explore diversity, equity and inclusion...
Research Reveals Health Tech Industry Primed for a Pendulum Swing from Consumer-facing Technologies to Backend Solutions
New research released by Allison+Partners, a global marketing and communications agency, examines the impact of the record-breaking boost in digital health investment and tech adoption during the pandemic for health tech brands. The research also uncovers the...