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The stakes are higher than ever when it comes to digital experience
Marketing changed gears during COVID—the pandemic drove shoppers online in record numbers, cementing digital experiences as the primary way to reach and engage consumers in industries ranging from retail and quick-serve restaurants to banking, travel and healthcare....
Achieving data health—and using it for critical decisions
New research from data integration and integrity firm Talend examines the challenges businesses face in becoming data-driven organizations and the solutions to these challenges. It's clear that business leaders know how important data is—two-thirds report that they...
Mentor branding: Today’s consumers want brands to inspire, advocate and inform
It’s certainly safe to say that consumers expect a lot more from the brands they patronize these days than ever before—whether by contributing more to their communities or taking stands on divisive societal issues, brand loyalty is now a much more complex goal for...
PR works better when you make it personal
As many readers of the Amendola blog are probably aware, I lost my mother, who was my inspiration and guiding light, to COVID-19 the night before Thanksgiving last year. It was difficult for my family as well as me, especially because I believe it was unnecessary. She...
The critical role of PR in the service industry
The tertiary sector of the economy, widely known as the service sector or service industry, differs from primary and secondary industries only by the type of value it creates. This is why a company in the service sector needs to maintain its public image just like a...
Vast majority of CX and VoC programs fail to respond to customer feedback
With customer-centric marketing taking a front seat in many business strategies, new research from customer feedback firm Alchemer announced a new study exploring the effectiveness of Customer Experience (CX) and Voice of the Customer (VoC) programs. Responses to the...
Press Moves – Week of May 17
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News Media Bloomberg News: Morwenna Coniam (@MorwennaConiam) is now Dublin Bureau Chief. Oregonian, The: Elliot Njus (@enjus) has...
In a year of negative news, increasing negative language killed conversions for marketers
There wasn’t a lot of good news going around in 2020, but while negativity drove an unprecedented amount of clicks and content consumption in the media last year, it had the opposite effect on marketing campaigns. New research from conversion intelligence software...
Influencers are the new brand mascots—are yours trustworthy?
One of the most effective PR tools is word-of-mouth publicity. Consumers will be more likely to use a brand or service that someone they know has had a positive experience with. They are just as likely to be wary of any brand or service that people they know talk...
6 tips for standing out when applying for a job in PR
The job market is a competitive place, and when you’re applying for any kind of PR position, you need to make yourself stand out from the crowd. Here are six tips to help you get noticed when you apply for a job in PR: 1. Get qualified A great way to make your...
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J. Walcher Communications Receives Silver and Bronze Awards at 2021 American Advertising Awards – San Diego Competition
J. Walcher Communications (JWC), a top San Diego marketing and communications agency, won Silver and Bronze Awards at the 2021 American Advertising Awards - San Diego Competition for their campaign for the County of San Diego and Multicultural Health Foundation’s...
GCI Health Expands Global Footprint into Middle East
GCI Health, a global speciality healthcare and medical communications agency, announced its expansion into the Middle East at a pivotal time when healthcare has become one of the fastest growing sectors in the region. GCI Health will integrate with ASDA’A BCW’s...
Okaymedia launches new pilot program “The Byline Project” in collaboration with Google and the Google News Initiative
Okaymedia and its news and culture site, Okayplayer, announced the launch of an exciting new pilot program called “The Byline Project,” in collaboration with Google and the Google News Initiative. Designed to empower local journalists, investigative journalism, and...