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Crisis Comms & Media Monitoring

7 ways Generative AI is revolutionizing brand crisis management in PR

7 ways Generative AI is revolutionizing brand crisis management in PR

Imagine your brand just became embroiled in a massive crisis. One tweet, one interview, one product fail—and poof, everything’s on fire. The phones are ringing, emails are pouring in, and the pressure is on. Back in the day, you’d have a team of PR folks racing into...

PR Tech & AI

5 powerful tips for using AI in omnichannel marketing

5 powerful tips for using AI in omnichannel marketing

Want loyal buyers? Don’t wait for them to come to you. Instead, meet them where they are with consistently delightful experiences.  You need omnichannel marketing to create seamless customer journeys across all relevant platforms.  However, managing a consistent...

10 essential PR tools every practitioner should use in 2025

10 essential PR tools every practitioner should use in 2025

Public relations plays a crucial role in business success. PR professionals shape a company’s reputation, engage with the public, and manage media relations. In 2025, technology has transformed PR by integrating advanced tools that streamline communication, media...

Content & Media Relations