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How AI enhances video accessibility: Businesses are leveraging AI to make video content more inclusive, engaging, and far-reaching
Like everything else in its path, AI is reshaping how companies are making marketing videos more inclusive and accessible. New research from business video marketing platform Wistia reveals that the use of AI to enhance video accessibility dramatically increased in...
Unpacking digital platforms, multimedia engagement, and other key PR trends
With new AI technology advancing daily and content strategy evolving, public relations professionals must find ways to keep up. It is not easy staying up-to-date with all of the latest and emerging channels to share information. While it can be difficult to figure out...
2024 state of tech talent: Online platforms and employer branding are top recruitment priorities
Not surprisingly, knowledge of and experience with today’s tech tools makes a job applicant look very valuable, but that value makes finding those candidates all the more difficult. A new research report from tech recruiting platform Built In, the 2024 State of the...
Components of a marketing data pipeline—and 7 reasons why you need one
A marketing data pipeline serves as the foundation for any modern, data-driven business in the world today. It allows for the easy and seamless flow of information, all the way from source to destination, not unlike a well-serviced car. The pipeline consists of...
The cybersecurity threat landscape is evolving rapidly—and just 3 percent of businesses globally are prepared: New Cisco report offers a deep dive
Businesses are poised to turn the corner this year on the road to AI Maturity, but e-predators are also amping up their malicious sophistication, and posing threats now that could catch nearly all companies and IT departments with their guards down. New research from...
Media monitoring in focus: How to make the most of PR clippings
Ever find yourself securing brilliant pieces of coverage, only to hit a dead end when it comes to figuring out the impact they actually have? We get it. It’s not always easy to quantify the results of your hard work in tangible ways. You might find yourself asking:...
Three quarters of marketers are increasing investment in generative AI creator content in 2024
As the Creator Economy continues to flourish, and as generative AI ushers in shifts in the way content is created and presented, new research from global creator agency Billion Dollar Boy explores this alignment to assist brands in understanding how generative AI is...
How innovative product packaging can boost media exposure and elevate brand image
One aspect of brand building that’s not talked about enough is product packaging, in spite of the fact that it's the first tangible impression customers get of what your company can bring to the table. And then there’s the media angle, because it’s not enough to be...
9 ways micro-moments can positively impact your brand awareness strategy
Do you reach out to your phone in the middle of a task for leisure-scrolling on Instagram, a quick fact-checking on the internet, or to see the latest deals on online stores? These are micro-moments. If used correctly, they can be an effective marketing tool. People...
10 ways you can use social media to improve your customer service
Using social media for your business can make a huge difference, particularly when it comes to supporting your customers. In any case, it is exceptionally imperative to use caution, as little botches can lead to enormous issues. But when used accurately, social media...
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Vericast Names In-Store Media Platform “nCountR,” Set to Open “Market Experience” Demonstration Center this Fall
Unlike any other form of advertising, nCountR will help brands and retailers captivate target audiences at pivotal points in the shopping journey SAN ANTONIO, April 17, 2024: Vericast today announced “nCountR”, the name of the company’s in-store retail media platform,...
Markets EQ Announces Titanium: The Next Evolution in AI-Powered Financial Communication
NEW YORK, NY, (April 17, 2024) – Markets EQ, the first to fuse voice tones with language in a generative AI platform for corporate communications, today unveiled Titanium. Built for the discerning needs of investor relations and financial communications professionals,...
Millwright Holdings Appoints Ainsley Sheikali Head of Business Development
NEW YORK, April 16, 2024 -- Millwright Holdings today announced the appointment of Ainsley Sheikali as Head of Business Development, a newly created role. With an eleven-year career spanning B2B, consumer product, health, wellness, and executive communications,...