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Companies still struggling with measuring CX ROI—which leading brands are doing it right?
Providing a great customer experience is hard enough, but quantifying and measuring the results is another challenge altogether. As communicators know, mastering the latter task makes the former so much easier—yet according to new research from customer journey...
Instagram announces IGTV monetization—what it means to comms pros
Following an announcement last week, Instagram will soon open up a new influencer revenue stream in the form of IGTV advertisements. With many brand deals drying up in the wake of the coronavirus crisis, the move is sure to come as a relief to countless online content...
4 fundamental tips for managing your business’s reputation
Your brand is what sets you apart from the competition and helps build your customer base.If customers are unimpressed by the way your company conducts itself, it can have an impact on future business growth. With this in mind, you need to pay attention to how to best...
In new B2E paradigm, marketers must be ready to target everyone
We’re used to business targeting models that fall into either the B2B or B2C category, but new research from Ware2Go finds that today’s “new normal” has precipitated an acceleration in online shopping, presenting a brand new supply chain landscape for merchants. As...
Influencer marketing is shifting in 2020, with YouTube and TikTok in a power struggle
Just as it’s always been, today’s influencer marketing is about hard-wired details like platform domination, number of followers and level of engagement—but now it’s also about less tangible factors like authentic voice and consumer trust.New research from global...
In the time of COVID, now’s the time for empathy in public relations
Former President Theodore Roosevelt said it best: "No one cares how much you know until they know how much you care." These are trying times due to the COVID-19 pandemic, and we're all going through a lot of emotions and feelings, and that's OK. Back in March, soon...
5 reasons why your business’s PR could benefit from CRM
These days, customer relationship management is an integral part of running any kind of business. CRM software solutions present a more efficient way to organize PR work and all types of interactions with current clients and potential leads. CRM shouldn’t be viewed as...
New workplace reboarding guide helps with post-COVID strategy
As tens of thousands of U.S. businesses struggle with returning to a post-COVID new normal, comms giant Peppercomm has launched a new Employee Communications Reboarding Playbook to help them succeed. The guide offers a five-point roadmap for internal communications...
Journalists on the move – Week of June 8
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media 19th, The: Chabeli Carrazana (@19thnews) has been hired to cover women and the economy. Chabeli starts on June 22....
Dear Corporate America: Acknowledge, listen and take action
Today, I wanted to take a PTO day. As a black male in America, it is hard to focus on anything outside of the current state of our country. But I’m glad I didn’t take the day off because I recognize that I have an opportunity to spark change in America. All of us have...
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Rhea + Kaiser’s Amy McEvoy selected for 20th Illinois Agricultural Leadership Class
Amy McEvoy, head of Earned Media at Rhea + Kaiser, was recently announced as a fellow for the Illinois Agricultural Leadership Foundation (IALF) Class of 2022. McEvoy was selected to be part of the 20th class following a competitive application and interview process....
PR Mentoring Network formed by volunteers to increase access and diversify PR field
Have you wondered how you can put your PR expertise to work in light of the growing Black Lives Matter movement? A group of PR professionals have voluntarily put together the PR Mentoring Network to help young Black and Indigenous people, and any People of Color, who...
Engage People selects Caliber Corporate Advisers as Agency of Record
Engage People, a global technology provider that redefines the way customers spend loyalty reward points, has selected Caliber Corporate Advisers, a strategic marketing communications firm specializing in financial services and technology (FinTech, InsurTech,...
