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Which fast food brands are building intimacy during COVID?
Since the start of COVID-19, daily fast food consumption has increased by 37 percent, according to MBLM’s Brand Intimacy COVID Study, which analyzes brands based on emotional connections during the pandemic. Although the fast food industry placed sixth out of 10...
3 tips for spreading the news about your new business
Starting your own business seems like a dream come true, but there is still a ton of work to do before you can reach your goal. Building a successful company means currying favor with an otherwise uncaring public, and doing so will require a variety of tools,...
With many not comfortable getting vaccinated, brands shouldn’t expect a rush back to stores
Many brands and retailers are counting the days until COVID vaccines have been administered to everyone and retail habits get back to normal. But new research from First Insight suggests this view might be overly optimistic, if not altogether unrealistic. Nearly a...
3 common email pitch mistakes that will undermine your PR campaign
Email is still one of the most popular ways PR experts contact people at scale. The popularity of email, its ease of use, and the abundance of email tools out there makes email a go-to communication method for lead generation and other PR campaigns. But if you’ve used...
How will social media platforms evolve following Trump’s ban?
Last month, President Trump was banned from popular social media sites after being seen to advocate for the violent storming of the US capitol, which led to the death of five people and at least 60 protestors being arrested. This unprecedented moment in history has...
The psychology behind consumer advocacy: New study delves inside the mind of reviewers
Consumer reviews can be the authentic touch a brand needs to credibly engage customers and prospects—or it seems like, with just a few disgruntled users, they can be the rock that drags the whole brand down. New research from customer product ratings and reviews...
3 ways to adapt and prepare your PR strategy for an uncertain 2021
Teams across the world were affected by the COVID-19 pandemic and marketing teams were no exception. As we enter 2021, it’s more crucial than ever that businesses pivot their communications strategies to survive and grow in these continued chaotic times. With so many...
Most small businesses execute email campaigns without CRM
Almost two-thirds (64 percent) of small businesses in the U.S. admitted to conducting email marketing without marketing software or a CRM in 2021, according to a new survey report from creative firm hiring guide Visual Objects. Without CRMs such as HubSpot or...
5 project management tips for managing “rush” content projects
Content requests vary from organization to organization, but they all seem to have one thing in common: stakeholders always need projects done yesterday. The push for unrealistic deadlines can damage morale across the marketing and creative team. However, there are...
CX and tech disruptors: 2021 success hinges on exceptional experience and early adoption
ICYMI, it’s becoming crystal clear in the COVID era, and (hopefully) imminent post-COVID business world, that delivering a world-class experience is tantamount to brand success. But brand marketers need to more fully understand how CX is tied to tech savvy—and how...
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2021 BULLDOG AWARDS
Crowe PR Bolsters Social Media Division with New Hire and Promotion National PR and Marketing Agency Appoints Aryanna Harrell to Oversee Growing Social Media and Influencer Marketing Division, Announces Perla Chase’s Promotion
SAN DIEGO, February 23, 2021 – Award-winning national public relations and marketing firm Crowe PR announced today the appointment of industry veteran Aryanna Harrell as Senior Social Media Manager. The hire is a new leadership role for Crowe PR...
Integrated PR Agency Continues to Help Fulfill Brand Potential and Amplify Market Presence for Digital Supply Chain Leader Through PR, Social Media, Marketing Communications and More
BOSTON – Feb. 23, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces the expansion of its strategic partnership with Blue Yonder, the world leader in digital supply chain and...
Hill+Knowlton Strategies appoints Sergio Pisano as CEO, Italy
February 23, MILAN – Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has appointed Sergio Pisano as Chief Executive Officer of H+K Italy. Pisano carries 25 years of communications experience and will report directly to Melanie...