The science of PR stunts: What separates genius from cringe?
What do the Ice Bucket Challenge and Kendall Jenner’s Pepsi ad have in common? Both were PR stunts. But one became a cultural phenomenon, while the other became a punchline. So, what makes the difference? There’s a fine line between a viral masterpiece and a disaster...
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Crisis Comms & Media Monitoring
Using social media monitoring to identify emerging trends—tips and strategies
There were 5.44 billion global social media users as of April 2024. Thus, without a doubt, having a strong social media presence is crucial for business growth. Brands must be active online to understand their customers' feedback and opinions. This is where social...
The power of social listening: How PR professionals stay ahead
We’re living in such a crowded, saturated digital landscape. For most PR professionals, this means one thing: it takes more than just good instincts. They need the ability to predict, analyze, and respond to the conversations shaping their brand’s reputation. This is...
How media monitoring can enhance your event invitation strategy
Organizing an event involves a lot of moving parts, and crafting the perfect invitation is key to its success. One powerful tool that can significantly improve your event invitation strategy is media monitoring. In this blog, we’ll explore how media monitoring can...
PR Tech & AI
The DeepSeek Disruption: NVIDIA’s Biggest AI Challenge Yet?
In the ever-evolving world of artificial intelligence and semiconductor technology, NVIDIA has long been at the forefront, pushing the boundaries of GPU capabilities and AI-driven computing. However, recent events have put the company under an intense spotlight, as a...
AI is a new trick for PR. Let’s not be old dogs.
Helping companies navigate new situations, new technology, managing communication challenges, or educating audiences is nothing new to the PR world. But why does it feel so different with AI? I’m not sure I’m supposed to say this, but it’s been 25 years in this...
The AI Arms Race as a PR Battleground: What the DeepSeek Ban Chatter Tells Us About Tech Narratives
AI isn’t just advancing—it’s becoming a geopolitical flashpoint. In just a week, speculation about a DeepSeek ‘ban’ exploded on X.com, shaping perceptions before any official action was taken. But how did this narrative take hold so quickly, and what does it reveal...
Content & Media Relations
AI in business: How new AI frameworks are driving smarter workflows
Modern companies implement the business power of artificial intelligence (AI) as a real-time operational tool that moves businesses forward. The current market sees businesses transitioning to data-driven intelligent workflows since new AI frameworks are now...
Revolutionizing food marketing: How Starbucks and McDonald’s use digital strategies to stay ahead of the curve
In the fast-paced world of food digital marketing, brands must be nimble, adaptive, and highly engaging. With the rise of social media, mobile apps, and data-driven marketing, food companies are increasingly turning to digital marketing strategies to remain...
6 ways AI is reshaping the future of remote work
What if AI could handle 80% of your daily tasks? AI is changing how remote work happens. It’s making business operations faster, smarter, and easier. With tools like virtual assistants and automation, teams can work more efficiently from anywhere. Over 51% of remote...