8 trends and transformations driving the future of marketing and communications
Marketing and communications has always been about understanding customer needs and delivering value, but how we achieve that is undergoing a seismic transformation. Driven by emerging technologies, changing consumer expectations, and global shifts in communication...
Latest Posts
Daily PR Insights & News
Bulldog Reporter
Join a growing community of 25000+ comms pros that trust
Agility’s award-winning Bulldog Reporter newsletter for expert PR
commentary and news
Crisis Comms & Media Monitoring
6 steps to staying calm during a PR crisis
There's only one way to say this. The numbers are scary. The number of headlines denoting a company crisis has nearly doubled when comparing this decade to last, according to McKinsey & Company. Those numbers show that in 2015, corporations paid $59 billion in...
Boeing is losing more than just trust—how marketing and business outcomes must align
Each day, there are over 10,000 Boeing aircrafts taking flight around the world to hundreds of airports, servicing over 6.5 million passengers in the past year. Since the crash of Ethiopian Airlines’ 737 Max 8, the company has lost over $27 billion dollars in market...
3 ways for companies to defend their reputations online
Most of us have heard the famous phrase, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Unfortunately, these days, you don't have complete control over your own reputation. There was a time when, as long as your company didn't...
PR Tech & AI
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Content & Media Relations
AI is creating a tsunami of change in journalism: What does that mean for the newsroom?
In just the first two months of 2024, more than 500 journalists have been laid off at top publications, including the Los Angeles Times, The Wall Street Journal, Time, and Business Insider. While some publications are downsizing to protect themselves from the tides of...
Are marketers prepared for the AI revolution? Virtually all comms pros globally are using it to a degree, but full impact is still just a vision
Like nearly all business people, marketers and PR pros are testing the waters of generative AI extensively, and many are bearing the fruits of its productivity promise, but those looking ahead to the full potential the tech offers know that the automation AI has...
Trendjacking for positive brand image: A guide to responsible participation
If you've spent some time online, you've probably witnessed many instances of trendjacking. Trendjacking can come in many forms. For example, when people are talking about an event like Thanksgiving, a grocery brand could invite their users to share their favorite or...