THE CHALLENGE Due to the fiercely competitive nature of the aviation industry, the airline needed a comprehensive media intelligence solution that would enable them to aggregate their coverage from across content sources (both traditional and social), monitor industry...
THE CHALLENGE The City’s previous media monitoring partner did not provide sufficient coverage results. There were inconsistencies in the delivered media briefs with mentions being filed under the wrong coverage topics and little consideration given to the themes the...
THE CHALLENGE Before Agility, the University’s main and school-specific communications teams did not have a cohesive approach to distributions, media monitoring, and measurement as each team was using a different PR platform to source media contacts, conduct outreach,...
The Challenge Tracking nuanced industry coverage and aligning segmented teams under one strategic view The client’s strategic communications team aimed to increase brand awareness within the North American marketplace by comparing the company’s reputation and presence...
THE ISSUE As an indicator of media coverage, advertising value equivalencies (AVEs) have their flaws. And Travel Alberta knows this. With the ratification of the Barcelona Principles in 2010 — a set of seven voluntary guidelines established by the public relations...
The Challenge Missing critical coverage and a lack of global reach prompted a search for a more capable partner. When Christopher Demetriou, Digital and Communications Campaign Lead at Future Coal, was tasked with reviewing PR technology vendors, he was seeking a...
The Challenge BairesDev Required In-Depth Media Monitoring As a rapidly growing company, BairesDev was working on its new PR strategy and required a reliable partner to help build its brand authority in the US market. Andrea Modarelli, Head of PR at BairesDev,...
CAA National & Agility PR Solutions Agility PR Solutions has been a longstanding partner with CAA National, providing media measurement since 2017. However, CAA National realized it required a deeper understanding of public sentiment and the media landscape in...
The Challenge Evaluating the coverage and share of voice of the Mastercard Foundation’s global initiatives To drive financial inclusion and education among youth in Africa and Indigenous Communities in Canada, the Mastercard Foundation required a robust tool to...
The Challenge Adapting to the evolving travel landscape Catering to millions of passengers requires being equipped with the latest travel developments to provide a pleasant and seamless travel experience. The modern customer journey encompasses various touchpoints,...
The Challenge Streamlining media monitoring for accurate PR measurement One of the biggest challenges Lizzie Parr, PR Manager at Motorpoint, faced with her previous media monitoring solution was accurately finding all relevant coverage to measure the impact of PR...