THE CHALLENGE Before Agility, the University’s main and school-specific communications teams did not have a cohesive approach to distributions, media monitoring, and measurement as each team was using a different PR platform to source media contacts, conduct outreach,...
The Challenge Tracking nuanced industry coverage and aligning segmented teams under one strategic view The client’s strategic communications team aimed to increase brand awareness within the North American marketplace by comparing the company’s reputation and presence...
THE ISSUE Measuring the impact of PR isn’t the most straightforward task, which can make convincing clients of its value a challenge. “PR doesn’t always fall into an essential cost,” says Vivian Kelly, Founder and CEO of Interprose. “We have to take that thing that is...
THE ISSUE Having provided earned media measurement services to their clients for years, NewmanPR knows the value of a dependable media monitoring and reporting platform. So, when their current PR software vendor was acquired and the customer service rapidly declined,...
It’s the role of the UICC communications team, specifically Media and Communications Manager Eric Grant, to stay abreast of major research, policy, and medical news. Monitoring a vast topic like cancer pulls in hundreds of thousands of media hits every week. “Breast...
The Challenge Missing critical coverage and a lack of global reach prompted a search for a more capable partner. When Christopher Demetriou, Digital and Communications Campaign Lead at Future Coal, was tasked with reviewing PR technology vendors, he was seeking a...
The Challenge BairesDev Required In-Depth Media Monitoring As a rapidly growing company, BairesDev was working on its new PR strategy and required a reliable partner to help build its brand authority in the US market. Andrea Modarelli, Head of PR at BairesDev,...
CAA National & Agility PR Solutions Agility PR Solutions has been a longstanding partner with CAA National, providing media measurement since 2017. However, CAA National realized it required a deeper understanding of public sentiment and the media landscape in...
The Challenge Evaluating the coverage and share of voice of the Mastercard Foundation’s global initiatives To drive financial inclusion and education among youth in Africa and Indigenous Communities in Canada, the Mastercard Foundation required a robust tool to...
The Challenge Adapting to the evolving travel landscape Catering to millions of passengers requires being equipped with the latest travel developments to provide a pleasant and seamless travel experience. The modern customer journey encompasses various touchpoints,...
The Challenge Streamlining media monitoring for accurate PR measurement One of the biggest challenges Lizzie Parr, PR Manager at Motorpoint, faced with her previous media monitoring solution was accurately finding all relevant coverage to measure the impact of PR...