THE CHALLENGE Before Agility, the University’s main and school-specific communications teams did not have a cohesive approach to distributions, media monitoring, and measurement as each team was using a different PR platform to source media contacts, conduct outreach,...
THE ISSUE Capturing the attention of the media is rarely an easy task. But trying to pique their interest when your cause doesn’t directly affect anyone in their audience? That’s a whole other story. One the Leprosy Mission of England and Wales is quite familiar with....
THE ISSUE Measuring the impact of PR isn’t the most straightforward task, which can make convincing clients of its value a challenge. “PR doesn’t always fall into an essential cost,” says Vivian Kelly, Founder and CEO of Interprose. “We have to take that thing that is...
THE CHALLENGE “We need people to know what we’re doing,” says founder Richard Stellar. Before adopting Agility’s media database and integrated email outreach platform, the non-profit used a newswire service to send press releases. “We got a horrible response,” says...
THE CHALLENGE Sarah Thomas, Head of PR at Unify, is no stranger to media databases. However, finding one that meets the agency’s needs has been an ongoing struggle, forcing Sarah and the team at Unify to switch services frequently. “We’ve found with a lot of other...
It’s the role of the UICC communications team, specifically Media and Communications Manager Eric Grant, to stay abreast of major research, policy, and medical news. Monitoring a vast topic like cancer pulls in hundreds of thousands of media hits every week. “Breast...
The Challenge Missing critical coverage and a lack of global reach prompted a search for a more capable partner. When Christopher Demetriou, Digital and Communications Campaign Lead at Future Coal, was tasked with reviewing PR technology vendors, he was seeking a...