The Challenge Before Agility, the University’s main and school-specific communications teams did not have a cohesive approach to distributions, media monitoring, and measurement as each team was using a different PR platform to source media contacts, conduct outreach,...
The Issue Capturing the attention of the media is rarely an easy task. But trying to pique their interest when your cause doesn’t directly affect anyone in their audience? That’s a whole other story. One the Leprosy Mission of England and Wales is quite familiar with....
The Challenge Managing multiple platforms, quantifying intangible PR value, and finding a relationship-first vendor Measuring the intangible value of PR Measuring the impact of PR isn’t the most straightforward task, which can make convincing clients of its value a...
The Challenge Failing to achieve meaningful media reach through impersonal newswire distribution “We need people to know what we’re doing,” says founder Richard Stellar. Before adopting Agility’s media database and integrated email outreach platform, the non-profit...
The Challenge Struggling with outdated contact data, time-consuming manual research, and costly, hard-to-use platforms Sarah Thomas, Head of PR at Unify, is no stranger to media databases. However, finding one that meets the agency’s needs has been an ongoing...
The Challenge Managing high-volume cancer coverage while filtering irrelevant mentions across a global media landscape It’s the role of the UICC communications team, specifically Media and Communications Manager Eric Grant, to stay abreast of major research, policy,...
The Challenge Missing critical coverage and a lack of global reach prompted a search for a more capable partner When Christopher Demetriou, Digital and Communications Campaign Lead at Future Coal, was tasked with reviewing PR technology vendors, he was seeking a...