10 brands that are winning on TikTok

by | Dec 7, 2020 | Marketing, Public Relations

TikTok boasts over one billion users and is available in more than 150 countries. The platform has been an important tool for brands to connect with their target audience and share new products. If you’re interested in following some big accounts, here are the top 10 brands on TikTok doing exceptionally well.

1. NBA

The NBA joined TikTok early, which explains why it has more than 264 million likes and more than 11.9 million followers on the platform. Unlike content you would expect to see on its Instagram and YouTube channels, on TikTok, the NBA keeps it casual with fun videos, which is smart, as some brands post the same thing on all their platforms.

They mostly post motivational and amusing content highlighting players and other aspects of basketball. It’s the account to follow if you enjoy NBA memes, comedy, and motivation. Even for people who are not big fans of basketball, the account is a good source of fun content and news.

10 brands that are winning on TikTok

2. Chipotle

“Less Tok, More Guac.” That’s Chipotle’s bio on TikTok, a pretty smart way to introduce themselves to fans on the platform. They have one of the funniest TikTok and are consistent with sharing content. For example, over Halloween, Chipotle did the #boorito campaign, which received more than 4 billion views on TikTok. With creative videos, Chipotle has earned a solid place among thetop brands on TikTok that you might be interested in following. Despite joining the platform recently, the unique brand has grown to 21.8 million likes and has more than 1.3 million followers, thanks to sharing exciting content featuring queso, guacamole, and burritos.

3. Guess

Also, recently joined, Guess has achieved a solid start to their presence on TikTok. The brand has earned more than 38,000 followers and enjoys more than 38 million views across the videos they posted. They partnered with TikTok in a challenge with the hashtag #InMyDenim, which has been a big success. It’s one of the few fashion brands to join TikTok that posts fun content you may want to follow. They will share fun ways to pick the perfect go-to look for different seasons and occasions.

4. The Washington Post

The Washington Post has also established a solid presence on TikTok with more than 777,000 followers. After more than 550 videos, the brand has earned more than 30 million likes. They keep their followers entertained with comical videos of their employees doing pranks in their offices or having fun at home during self-isolation.

Also, the brand shares trending news stories in short skits to inform and entertain their followers. If you enjoy light versions of news instead of watching complete segments, The Washington Post will be a fun account to follow on TikTok.

10 brands that are winning on TikTok

5. NFL

The NFL, the “CEO of football” as they call themselves on TikTok, has earned more than 4.9 million followers and 140 million likes after more than 500 videos. The platform shares fun videos and engaging content highlighting football players, their fun moments, and incredible moves. If you would love to watch the best celebrations by footballers, then this is the account to follow. You will also get a lot of cool content about football, shared consistently and frequently. This emerges as one of the fastest-growing sports brands on TikTok.

6. Casino Slots

The hashtags #slotscasino and #slots have garnered more than 130 million views on TikTok. You can search these hashtags to view content on games such as gold rush spiel. This includes videos of players enjoying the game and others winning big. It’s definitely worth it if you’re a lover of online slots and other casino games.


With more than 1880 videos on TikTok, ESPN is one of the most dominant brands on the platform. They share content frequently with great engagement metrics. The brand has more than 11 million TikTok followers and 637 million likes. With these numbers, ESPN has billions of views and keeps growing. If you’re a fan of sports, you will have a good laugh and enjoy amazing content posted highlighting moments during sporting events. It’s one of the best accounts for sports on TikTok.

10 brands that are winning on TikTok

8. Gymshark

The Fitness brand has posted more than 1,000 videos on TikTok, racking up more than 2 million followers. Gymshark’s content includes silly workout challenges and hilarious fitness memes. They also feature their athletes in performing some impossible tasks that you might enjoy watching. It’s the place to be for anyone who enjoys fitness content and is also working towards fitness goals. Besides the fun posts, you’ll occasionally see content with some valuable tips that can help you in the gym.

9. Elf Cosmetics

Elf Cosmetics is doing incredibly well on TikTok so far. The brand commissioned a song for its TikTok campaign. It took inspiration from “Ice Me Out”, Kash Doll’s hit from 2018. The song is called “Eyes Lips Face”, which follows the brand name’s acronym. Elf Cosmetics has partnered with influencers on their initial campaign, and the results are mind-blowing. The #eyelipsfacehashtag has achieved more than 6.5 billion views.

10. Crocs

Crocs is killing it on TikTok. The shoe brand has partnered with Post Malone as their brand personality and launched the #ThousandDollarCrocshashtag, which has so far logged more than 3 billion views on TikTok. Their content is hilarious, relatable, and they post consistently to keep their followers entertained.


Brands don’t always have to post serious content. They can also engage their customers in fun moments on platforms like TikTok. TikTok is a powerful tool for brand promotion without wearing followers with too serious content. It’s the place you’ll find your favorite car brand doing fun content that does not focus on selling you the car.

Of course, the brands mentioned here are not all you have on TikTok. Which others do you think should make to this list of brands on TikTok? Share with us in the comments below.

Thomas Glare
Thomas Glare enjoys researching all social aspects and writes on his blog about his discoveries. In his off-hours, he loves joining the cultural events nearby and sparks conversations with the local enthusiasts. Follow him at https://twitter.com/glare_thomas.


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