Digital marketing agencies pushed hard in 2024 for great work on app launches. Here are some of the best digital marketing campaigns from 2024 that exemplify effective strategies for app launches:
1) Spotify: To promote its new podcast features, Spotify launched a campaign with exclusive podcast series hosted by high-profile celebrities, shared through targeted social media ads and influencer partnerships.
2) Figma: Figma used a content-driven approach with webinars and live workshops showcasing advanced features, while also leveraging partnerships with design influencers to reach their target audience.
3) Clubhouse: Clubhouse expanded its user base by organizing live discussions and events with industry leaders, promoting these through exclusive invites and social media teasers.
4) Strava: Strava ran a fitness challenge campaign, encouraging users to track their workouts and share their achievements on social media, with the incentive of being featured on the app’s official channels.
5) Duolingo: Duolingo used gamified ads and influencer campaigns, highlighting new language learning features and creating interactive content that encouraged users to engage and share their progress.
6) TikTok: To launch new features, TikTok utilized a viral challenge campaign where users created and shared content based on a trending theme, significantly boosting app engagement.
7) Microsoft Teams: Microsoft promoted new integrations and features through a series of demo videos and targeted LinkedIn ads aimed at business professionals and teams.
8) Headspace: Headspace used influencer partnerships to promote its new meditation features, with influencers sharing personal experiences and reviews through engaging social media content.
9) BeReal: BeReal leveraged influencer collaborations and user-generated content to highlight its unique approach to authentic social sharing, creating a buzz across social media platforms.
10) Notion: Notion employed a content marketing strategy, creating detailed tutorials and case studies that were shared across social media and professional networks to attract productivity enthusiasts.
11) Snapchat: Snapchat’s campaign for new AR features included interactive ads and partnerships with popular content creators who showcased the technology’s capabilities.
12) Evernote: Evernote launched a campaign featuring productivity influencers who shared their tips and tricks for using the app’s new features, supported by targeted email marketing.
13) Calm: Calm used a mix of celebrity endorsements and wellness influencer partnerships, combined with referral incentives, to promote its updated meditation and sleep features.
14) Trello: Trello’s campaign involved creating engaging video content demonstrating its new project management tools, distributed via YouTube ads and LinkedIn.
15) Pinterest: Pinterest promoted new shopping features with a campaign featuring fashion influencers showcasing curated boards and shopping directly through the app.
16) Reddit: Reddit introduced new community tools with a campaign that included interactive AMA (Ask Me Anything) sessions with prominent users and content creators.
17) Asana: Asana launched a series of productivity-focused webinars and interactive demos, coupled with targeted LinkedIn ads to attract project managers and team leaders.
18) Discord: Discord promoted new server features through live-streamed events and collaborations with popular streamers, showcasing the enhancements in action.
19) Zoom: Zoom used a campaign highlighting new virtual event features through engaging video ads and partnerships with major event organizers to demonstrate the platform’s capabilities.
20) Waze: Waze introduced new navigation features with a campaign that included interactive map ads and partnerships with local businesses, encouraging users to explore new routes and destinations.
These campaigns demonstrate a diverse range of strategies, from social media and interactive content to working with influencer marketing agencies, targeted ads and exclusive features, effectively driving engagement and app downloads.
