3 reasons why data management is critical for success

by | Dec 6, 2019 | Marketing, Public Relations

These days, businesses can do some impressive things with data, as long as they are able to collect and analyze it effectively. Data related tech fields like machine learning and big data are booming and giving companies new ways to optimize their performance.

Here, we look at some of the ways data and data science is becoming so crucial to modern companies:

More possibilities than ever to analyze markets and customer behaviors

As businesses conduct more and more of their marketing and sales online and are able to engage with their target audiences using things like social media platforms, huge amounts of data relating directly to how their customers are responding to given marketing and how they behave when visiting their website are generated. Being able to derive meaning from all of this enables businesses to laser-focus their marketing to the people who will receive it best, and being able to analyze the environments they are working in—for instance, which topics are trending among the communities they are interested in, and how competitors are using online techniques, can drive them toward better strategies.

The rise of the Internet of Things also allows for data to be collected from the non-online world, giving even further insights into customers and markets.

Keeping a competitive edge

Making good use of data and doing things like tweaking online marketing on the fly in reaction to data can allow companies to gain an edge over others in their markets. Conversely, those who are not using these approaches can fall behind the early adopters of the latest analysis techniques. Data can drive everything from advertising and product strategy to pricing and can remove all of the guesswork from critical strategic decisions.

Automation and AI

A third reason why data is now so important is the role it plays in creating AI and in machine learning. AI is now used in a whole range of ways to give businesses more cost-effective processes and let them provide new and better services to customers. Automated warehousing processes are becoming the norm, and things like AI-powered webchat assistants that can help guide customers through the process of choosing and buying products online not only save money on having real people respond to inquiries, but also give customers the convenience of assistance in their native language whenever they need them. AI systems learn by processing vast amounts of data, and so by their very nature, they require people who are experts in data science to work on developing and training them.

As you can see from all of this, data is one of the most important things most businesses use and rely on, and our dependence on data to make the right decisions is only likely to grow in the future.

If you want to work in a role where you can be involved with the things discussed here, why not check out this online masters in applied statistics course, which will prepare and qualify you for a wide range of data-related roles?

James Daniels
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.