3 strategic tips for improving your brand image

by | Sep 27, 2018 | Public Relations

What image does your company project to the public? Does your target audience consider you to be a professional business with a sophisticated and intelligent vibe? Is it more of a friendly and fun image you portray? Or is it an image you’d rather not spend too much time thinking about because it’s not gone the way you would have liked?

Whatever scenario applies to your business, there’s no denying that image is important. It is also something you can change if it’s one you don’t like, or you want to change direction. First impressions are important to today’s consumer. Therefore, it’s vital you create the best one possible. Here are some ways you can do it:

Define your brand

This is the first step in your journey, and without it, you’ll be struggling to find a direction. Assess your brand as it stands at the moment. What problems does it solve? What are the concerns of your target audience? You need to have a clear understanding of what it is you’re offering the world, in order to inform them of your vision and purpose.

Once you’ve defined your brand, think about the image you want to portray. It’s not usually something that will happen naturally. You’re going to have to think about it and work hard. Do you want your customers to think of you as dependable? Once you’ve worked this out, you can build your image around it.

Sharpen your online presence

Nowadays, the first thing people do when they want to know anything is to “Google it.” Believe it or not, it’s actually an official verb in the Oxford Dictionary. This is why it’s so important to have an online presence. You also need to make sure it’s a good one. If you’re worried about building a website, don’t be. There are some simple drag and drop free website builders that make it easy. If your budget allows, there are also some great web designers who will happily do it all for you at a price.

Evolve your corporate culture

In today’s fast-paced world, the corporate culture often gets overlooked in a company’s image development. The truth is that word can spread like wildfire nowadays, so it’s important to keep your employees on side. All it takes is a few disgruntled employees sharing their experiences on the various social media channels, and your good reputation could go out the window. On a more positive note, employees who feel they have a positive work experience will also share it around. The way you run your business is on display 24/7. Show your employees how important they are by providing a good working environment. Provide them with opportunities for development and learning. A company such as Engage in Learning can provide a wide range of eLearning courses.

Of course, it goes without saying that you must concentrate on creating high-quality products or services. This is one of the best ways to grow your company brand. If your customers recognize the value of your products or services, the credibility of your brand can be established thanks to word-of-mouth. Successful companies don’t need to spend millions of dollars on advertising. Their time is spent providing customers with good quality goods that they want.

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Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.

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