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3 ways a well-written press release can help market your business

by | Jun 6, 2023 | Public Relations

If you’re a business owner, you can’t have failed to notice that you have a lot of competition. If you’re not aware of your competitors, then it’s time to look more closely at them, even though that might not be a comfortable thing to do. The more you know about your rivals, the more you can do to stand out and show people why they should choose you and not someone else to buy from.

The issue is that even if you do have some great ideas about how to do this, you might find it hard to let people know. This is where press releases come in and why working with a PR company to create them and send them out can be ideal. Read on to find out more about why press releases can work well and help market your business.

Builds credibility

One great reason for sending out a press release is that it can help you build credibility and trust for your business. When people see that you are mentioned in news outlets and on websites, they will view your business as legitimate and positive. This is crucial for all businesses, but especially those that are just starting out and need people to believe in them to ensure some good sales and excellent word of mouth.

Your press release can really be about anything positive that might have occurred in the business. You’ll want to talk about things that directly impact your customers and target market, but you can also send out press releases that discuss simple news items like the fact that you have used arlon.com to change the color of your fleet vehicles to match your branding or that you have teamed up with an influencer, for example.

Reach a wider audience

Another great reason to create press releases (or hire an expert to create them) and send them out is that you can use them to reach a wider audience. Your story might reach people who would not have seen your website or social media before but who would be interested in what you have to sell. Even if they’re not your target market, they might know someone who is, and if the subject of your press release is broad enough, you’ll still find many people reading it.

Although, in general, trying to market to everyone at once is not a good idea as it dilutes your message and makes it hard to understand, when it comes to a press release, it’s actually something you can do while you are also marketing to your target market, without causing you any problems. Those who want to read your message can do, and you can certainly reach a wider audience in this way.

Good for SEO

These days, press releases are likely to be published online. This is great news for your business because the more that mention you, the better your ranking will be. You’ll need to make sure you include the right keywords in your press releases (which is why it can be better to have experts write it for you), and in this way, the search engine optimization you need will take place.

Plus, you’ll drive a lot more traffic to your site, which will help make it more legitimate for search engines and rank it even higher.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.

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