3 ways having a crackerjack team improves your company’s public image

by | Jul 7, 2022 | Public Relations

When companies have a disposable team of employees that changes frequently, it shows in more ways than one. Unfortunately, some business owners are under the wrong impression that fostering a good team, full of dedicated employees that are happy to work for them, is not a priority. The result is that their public image is negatively impacted in several ways that make it even more difficult than it already is to have a successful, long-lasting business. Here are some of the ways a good team improves your company’s public image.

They provide better customer service

If your employees are happy with their jobs, that will show in the ways in which they treat your customers. It is a lot easier for people to treat others well when they are feeling well themselves. Therefore, doing things to keep your workers happy, such as introducing them to things that inspire people and reduce feelings of listlessness and indifference, will naturally cause them to provide your clientele with better customer service overall.

The great thing about fostering ways to provide your clients with good customer service is that it engenders even more positive results. Happy customers are much more likely to talk to their friends and family about their positive experiences with your company, providing free word-of-mouth marketing that can increase your customer base. Conversely, deeply unsatisfied customers are likely to spread knowledge about their negative experiences as well, driving even more potential customers away from your business. This is another reason why maintaining a good team is vital for your business.

They work harder

When your employees feel valued and content, they are much more likely to do their best and work harder. The truth is that unsatisfied workers are much more likely to do the bare minimum they need to in order to get by. Therefore, prioritizing the satisfaction of your team members is actually one of the best ways to ensure that you, your employees and your customers are all satisfied in the end. There is no way to get around this either. Trying to force your team to work harder when they are already feeling demoralized or undervalued will only compound the negativity of the situation and make things even worse.

They attract future employees

Satisfied employees will stay with your company for much longer, lowering your turnover rate. This is great for several reasons. For one, it means that you will waste less time and money training new workers to perform the tasks you need them to. Of course, having unnecessarily high training expenses is something you want to avoid in order to make as much profit as possible. Plus, a lower turnover rate means you will have to worry less about whether or not your employees are capable of doing the work you need them to, since long-term ones have already proven themselves.

Similarly, word-of-mouth information about your business can also be spread by the people who have been employed by you. This means that it is in your best interest to maintain a great atmosphere and environment for your employees. Doing so will lead them to spread positive information about what it is like working for you, making it easier for you to recruit new workers when you need to. Otherwise, they will instead talk to others about their negative experience working for you and make it harder for you to hire new people when you need to.

A good team improves your company’s public image in several ways. They provide better customer service, work harder to grow your business and inspire others to want to work for you through their positive experiences.

Brett Clawson
Brett is a 43-year-old father of 2 boys with a degree in Business Management. In his free time, he enjoys learning about emerging business trends and writing about how to incorporate them into new and existing businesses.