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3 ways to better connect with your customers

by | Aug 23, 2018 | Public Relations

If you want your business to thrive, then you need to start looking at better ways to more effectively connect with your customers. In the modern business age, it’s never been easier to communicate from business to customer, and consumers now demand more reliable and consistent interactions.

With the wide range of connection possibilities, both digital and face to face, the challenge for businesses is finding the best tools and resources to promote that interactivity in order to forge those stronger connections. When you get your customer connected emotionally to your business, then you stand a much better chance of converting them to sales figures, and for that reason alone it’s worth looking at the best range of options for better customer connectivity.

Conduct thorough market research

If you have never committed time and energy to market research, then your business is already working at a disadvantage. If you want to commit to creating strong connections with your customers, then you’re going to need to find out exactly who they are. This means finding out the average age of your typical client, their location, which online platforms they use, their income, and much more. The more that you know about them, the better you will be able to create and target the best content possible that will speak to them on a personal level.

Conduct market research surveys on a regular basis to keep yourself aware of any shifting demographics, and to assess how well your current strategies are being received. Use Google Analytics to help you research and analyze customer data, and segment what you find into useable communications.

Strive to provide better service

When up to 78 percent of consumers have said that they have previously abandoned making a purchase due to poor customer service, it becomes obvious that providing the best customer service is of paramount importance for your bottom line. However, it’s also vital when it comes to forging those strong customer connections.

The faster and more personal your sales process is, the more likely that customers will return to spend. There are several ways that can improve your customer service, and one of the most effective is using SAP portals. These centralized information and data management systems allow for much more fluid data and information sharing access, so that your separate departments are better equipped to make swift decisions and take faster actions when it comes to providing just what customers need, when they need it. Not only do providers of SAP certified software for organizations already running SAP like Omniaecommerce.com aid efficiency, they can also streamline collaboration with your suppliers, as well as provide the data that you need to continue perfecting your targeted customer connections.

Use social platforms—and monitor them

It almost seems redundant to state the importance of social media in the digital age. Yet too many businesses continue using Facebook, Instagram, and Twitter ineffectively. This is often because they have not done their market research, and have no idea which social media is most likely to be used by their customers.

Another failing is that of not tailoring your social media content to the social media platform itself. The type of content to put on Twitter is very different to the type of content that you would put on Instagram or Reddit. Learning how to use social media for your business is a necessity, especially as customers become more used to searching for companies on those sites, and interacting with them in real time. Not understanding the importance of social media is the first step to falling behind in your customer service capabilities.

With so many ways to communicate with your customers, and so many resources available that can help you build those connections, there are a number of options for you to make the most of the customers that you have, and entice new ones. Build your connections, and your business will inevitably thrive.

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Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.

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