Customer connections—5 tips for strengthening relationships with clients

by | Mar 5, 2018 | Public Relations

Forming a connection with clients is vital to your company’s longevity. You must make time to get to know your client on both a personal and professional level to secure a long-term partnership.

A strong connection can not only lead to brand loyalty, but it can encourage word of mouth marketing, as a client will be more willing to recommend your business to others.

Here are 5 tips to help you learn how to strengthen relationships with your clients:

Get to know each client

You might believe you have a thorough understanding of your client’s wants and needs, but there are ways you can get to know them better. For example, encouraging more personal conversations will help you tap into their requirements, so you could spot an opportunity. Build stronger relationships by sharing information about your family, hobbies, and activities, and ask them questions without being intrusive. The more time you make to get to know your client, the more you will learn about them, and the more valued they will feel, as a result.

Show your appreciation

Showing your appreciation can also prove how much you value their business, and it can also provide an opportunity to get to know your client on a more personal level. For example, if a client comments they are a fan of the New York Giants or another football team, you could take them to an upcoming NFL game. Here you can both share in the experience together while learning more about each other, which can help you develop a stronger professional relationship. Google ‘buy tickets for events near me‘ to treat your clients. It’s a great perk they will certainly appreciate.

Regularly communicate

If you fail to communicate with your clients regularly, they might feel ignored or undervalued. Get into the habit of routinely emailing or calling a client to ask how they are and if there is anything the business can do to help them. Also, keep them updated regarding any news about your business, new products, or their industry, so they’ll continually feel in the loop.

Request feedback

Every business should want to ensure their clients are 100% satisfied with their services. That’s why you must ask for feedback, so you can identify where you went right or wrong. Even if you did make a mistake that left a client unsatisfied, your commitment to improvement and resolving any problems could be enough to encourage them to renew their contract. However, if you do ask for feedback, you must resolve the problem as soon as possible, or you will appear unhelpful and unprofessional.

Exceed your clients’ expectations

Clients are looking for value for money services. A sure-fire way to ensure their loyalty is by exceeding their expectations. This means going above and beyond to accommodate their needs and satisfy a client. Always provide your clients with more value than they expect, so they will have no hesitation to work with you repeatedly. It could be the key to a long-lasting relationship.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.


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